** Trademark of West Bend Cookware

West Bend Cookware
Copyright Jeffrey Babener www.mlmlegal.com

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Founding Story
The West Bend Cookware company began producing products in 1911. Seven men formed an old button factory into the West Ben Aluminum Ware Company located on the west bend of the Milwaukee River in West Bend, Wisconsin. At the time, they had 14 employees that helped produce pie plates, pans, ladles, and cups.  

In 1920, the company produced the “Waterless Cooker,” (www.mlmlegal.com) which was a large pot with inset pans designed to cook an entire meal over a single burner. The cooker had a lid that was fitted with clamps to prevent steam escaping during the cooking process, which enabled meals to be cooked without water. They marketed their product in the United States and around the world. This item evolved into sauce pans, skillets, and roasters.

Impact on the Industry

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West Bend Cookware is a division of Regal Ware, Inc. and is a member of the Direct Selling Association.  

Discussion of Products
West Bend Cookware sells the following products:

Cookware Sets
All-purpose Cooker
Baking Utensils
Casserole/Inset Pan
Dutch Ovens
Gourmet Skillets
Chef Prep
Kitchen Tools
Liquid Core® Cooker
Liquid Core® Skillets
Smokeless Broiler
Stainless Steel Oval Roaster

West Bend Cookware also offers online recipes.

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Discussion of Opportunity
West Bend Cookware does not require a major investment or experience to begin as a consultant. The company offers training and support. To find more information, one must contact the company online.

Representatives have the opportunity to learn about (www.mlmlegal.com) healthy cooking, style, and taste.

Discussion of Distributor Base and Sales Volume in U.S.

Company website: http://www.westbendcookware.com/

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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.