Thirty-One Gifts **
** trademark of Thirty-One Gifts

Thirty-One Gifts

Copyright Jeffrey Babener

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Founding Story

Thirty-One Gifts was founded in 2003 by Cindy Monroe who began the company in her basement. Thirty-One Gifts is based out of Johnstown, Ohio.  

Cindy Monroe announced the launch of a new direct sales company named Jewell, according to Direct Selling News. The company officially launched April 8, 2013 and offers fashion handbags and accessories. Jewell is located in Johnstown, Ohio.  

Impact on the Industry
Thirty-One Gifts is a member of the Direct Selling ( Association.  

Discussion of Products
Thirty-One Gifts sells aromatherapy products, candles and candle accessories, giftware and jewelry. The company sells personalized totes (with customer's names sewn on). Thirty-One Gifts also sells robes, key rings, photo albums, wallets, nail files, fleece blankets, aprons, bible story books, closet organizers, and stationary.

Discussion of Opportunity
Thirty-One Gifts offers the following compensation plan, courtesy of

Party Plan.

By becoming a Thirty-One Consultant, you'll discover the freedom of owning your own business and the opportunity for unlimited earning potential. With the opportunity to work from home and be a business owner, you can chart your own unique course.

For only $99, you’ll get all the products, supplies and training you need to start your Thirty-One business. In no time at all, you’ll be hosting parties and earning commission checks. In 2011, 86,496 consultants received at least one check from Thirty-One.

Party hosts receive half-priced products when they host a show of $200 in sales or more. If they have 12 buying guests then they receive a second gift of half price and for 18 buying guests their third gift is half priced. Hostess rewards include free gifts depending on sales. For shows with sales over $500 there is no cost for shipping. To remain an active Consultant with Thirty-One, you must submit a ( qualifying party or cumulative sales of $200 within a consecutive 3 month period.

The following information about the opportunity is provided by the company:


Thirty-One Gifts offers the following reasons prospective consultants should join the company:

  • 25% commission on personal sales

  • $300 worth of products and business supplies* included in your Enrollment Kit

  • The opportunity to earn nearly $400 in additional free products and business supplies during your first 4 months

  • The opportunity to earn trips and bonuses throughout your business

  • Flexible schedule, financial freedom, new friends ( and fun

For additional information, one must contact the company.

Discussion of Distributor Base and Sales Volume in U.S.

Thirty-One Gifts is a privately owned company.

In 2011, the company reported net sales of $482 million. In 2010, the company ranked 83 largest global direct selling company with $100 million in net sales, 71,400 salespeople and 1,891 employees. Thirty-One Gifts operates in one market.

In 2013, the company announced having more than 100,000 independent consultants nationwide.    

Company website:


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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.