Stella & Dot**
** Trademark of Stella & Dot

Stella & Dot
Copyright Jeffrey Babener

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Founding Story
Stella & Dot is named after the founders’ grandmothers (Jessica and Blythe). Jessica Herrin is one of the founders, who is also a mother of two. She is a successful entrepreneur and the co-founder of

Impact on the Industry
Stella & Dot has been featured on the Rachel Ray show and Oprah. Stella & Dot’s jewelry has been worn by various celebrities. The company has been featured in Vogue, Redbook, People, and US Weekly magazines, among others.

The company is a member of the Direct Selling Association.

Discussion of Products
Stella & Dot sells jewelry, including necklaces, bracelets, earrings, headbands, rings, and lockets.

Discussion of Opportunity
There are two ways to earn with the company, including through personal sales and sales team growth. The company offers the following information about personal sales income:

  • Earn 25-30% commission

  • Get 50% off your samples

  • No quotas, no inventory, no credit ( ) card processing fees

  • Easy returns and rapid, affordable, gift ready shipping

The company offers the following information about its compensation plan:

Stella & Dot

Stella & Dot

Consultants have the opportunity to earn free jewelry and incentives.

The company offers training through an annual national conference, regional training events, online coaching (videos, tutorials, etc.), and through sponsorship.

For more information, one must contact the company.

Discussion of Distributor Base and Sales Volume in U.S.
Stella & dot operates in the United States.

In 2011, Direct Selling News reported that Stella & Dot achieved in excess of $100 million in global wholesale revenue.

Company Website:


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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.