** Trademark of The Southwestern Company

The Southwestern Company
Copyright Jeffrey Babener www.mlmlegal.com

Editor's Note:
Welcome to MLMLegal.Com Company Profiles at www.mlmlegal.com. Here you will find brief summaries of pertinent information about hundreds of MLM, Direct Selling, Direct Sales, Network Marketing and Party Plan Companies. As a general matter, the summary information is derived from Company published information, generally posted at Company websites, public information releases or posts at industry trade sites .*

Founding Story
The Southwestern Company is located in Nashville, TN and has been in business for over 135 years (1985).

The Southwestern Company provides extra-income opportunities to college students. The Southwestern Company offers a summer work internship for students. The Company (www.mlmlegal.com) acts as a gateway for students to enter into one of its own 15 companies. 

In 1868, the Company began helping students fund their education through selling books. Today, students from approximately 350 universities in the United States, Canada, Europe, South Africa and South America participate in the program. Students purchase the products wholesale and resell them at retail cost. 

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The company’s history is illustrated as follows:

Impact on the Industry

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The Southwestern Company is a member of the Direct Selling Association, the Nashville Chamber of Commerce, a Charter Member of the Business Bureau of Middle Tennessee, the National Association of Colleges and Employers and all six regional divisions and the Association of Graduate Recruiters in the United Kingdom. 

Southwestern supports more than 80 organizations. A partial list includes:
*American Cancer Society
*American Red Cross
*Big Brothers/Big Sisters of Middle TN
*Junior Achievement of Middle TN
*PENCIL Foundation
*Ronald McDonald House Charities of Nashville, Inc.
*Special Olympics Tennessee
*United Way of Metropolitan Nashville
*YMCA Youth Development Center

In the UK:
*Pretipura House, Sri Lanka
*Bakau Annexe Lower School, Gambia
*Darfur, British Red Cross
*Bristol Childrens Hospital
* Multiple Sclerosis Society, Edinburgh
*Hope for Children, Kenya

Discussion of Products
The Southwestern Company sells reference books and software that includes children’s books, volume libraries, bible libraries, and health and wellness. 

Discussion of Opportunity
Students earn the following by joining (www.mlmlegal.com) The Southwestern Company:

·  Unmatched experience for a powerful resume
·  Extraordinary financial opportunity
·  Life skills training
·  Challenge
·  Mentoring from the best
·  A stepping stone to their goals in life, whatever they may be

The Southwestern Company’s website states that the successful students work 72+ hours per week and make 30 presentations per day. Students begin by attending a week-long “Sales School” in which there is no charge for teachings or supplies, but are encouraged to bring $400-$500 for food and lodging.

The company offers the following information regarding its program:

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Discussion of Distributor Base and Sales Volume in U.S.
The Southwestern Company operates in the United States, in the United Kingdom (1994) (www.mlmlegal.com) and Canada. The Southwestern Company reported net sales of $353 million in 2011. In 2010, the company ranked as the 39th largest global direct selling company, with 2,800 salespeople and 1,199 employees in three markets and net sales of $337 million.  

Company website: http://www.southwestern.com/Default.aspx



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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.