Ruby Ribbon**
**Trademark of Ruby Ribbon

Ruby Ribbon

Copyright Jeffrey Babener

Editor's Note:
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Founding Story
Anna Zornosa ( is the Founder and CEO of Ruby Ribbon. Frustrated with being unable to find shapewear that was appropriate for professional dress, Ms. Zornosa gathered together lingerie, fashion and activewear designers to create a collection of shapewear that would work well with corporate wardrobes.

Deborah Uri Marcucci is the Co-Founder and Vice President.

The company has offices in New York City and Burlingame, California.

Impact on the Industry
Ruby Ribbon is a pending member of the Direct Selling Association.

Discussion of Products
Ruby Ribbon offers shapewear. The company offers shapewear t-shirts, tank tops, pants, skirts, slips, camis, and slimmers.

Discussion of Opportunity
To join the company, one must first purchase a starter kit, which comes ( with all or some of the following:

  • Welcome Brochure

  • 40 Catalogs

  • 50 Order Forms

  • 20 Opportunity Brochures

  • 24 Trunk Show Envelopes

  • 60 Postcard Invites

  • Hostess Information Sheet

  • Recruit Information Sheet

  • Contact Pad

  • Business Cards

  • Display Sign

  • Mock Tank (in black)

  • Full Support or Classic Cami
    (choose black or champagne)

  • and either a Pencil Skirt
    or Bootcut Leggings

Ruby Ribbon offers the following compensation plan highlights:

  • Earn generous commissions up to 40% on your personal sales!

  • Immediately increase your income with the first person you add to your team, and earn up to 3 generations down.

  • Enjoy unlimited career potential--everyone is eligible to reach the Senior Director level.

Distributors have access to the company’s backoffice, receive ( personal time with their sales team leader, and receive online training, education, videos, and webinars.

Ruby Ribbon offers the following information regarding how to advance to team leader:

The company offers the following compensation plan:

For additional information, one must contact the company.

Discussion of Distributor Base and Sales Volume in U.S.

Company Website:


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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.