**Trademark of Norwex


Copyright Jeffrey Babener

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Founding Story
Norwex originated in Norway in 1994 ( The company offers the following company history:

1994 - Norwex "clean without chemicals" began in Norway, soon after microfiber was first manufactured in Sweden.

1995 - Norwex enters the home party market in Norway and the business grows quickly. Debbie Bolton Norwex Entrepreneur of the Year award winner

1999 - Norwex expands into Canada and the United States that spring and experiences great success and growth. The business and product line expands to include personal care without chemicals.

2004 - Norwex expands into Latvia and later that year into Lithuania. The continued mission is to improve human life by radically reducing the use of chemicals in personal care and cleaning.

2005 - The Norwex sales force exceeds 2000 consultants world-wide.

2006 - Norwex launches 12 new products, greatly expanding the personal care line.

2008 - Norwex CEO Debbie Bolton wins the Business-to-Consumer category of the Prairie Ernsat & Young ENTREPRENEUR OF THE YEAR, Prairie Region. Norwex's new branding message is "Improving Quality of Life." The focus is on reducing pollution in our homes, thereby contributing to improved health of the environment now and for our children's future. Norwex revamps its personal care line to include an entire collection of certified organic products for hair and skin. Norwex has expanded world-wide to offer its ( products and business opportunity worldwide.

2009 - Norwex launches 9 new products.

Impact on the Industry

Discussion of Products
Norwex offers eco-friendly cleaning products that are chemical-free and also are advertised to reduce cleaning time.

Discussion of Opportunity
Distributors sell products through home demonstrations, trade shows, catalogue sales, and through one-on-one networking. Distributors have the option to work part time or full time.

Norwex offers the following information regarding its compensation plan:

  • 35% commission on your personal retail sales

  • One of the best Host Programs in the direct selling industry. All Host benefits are provided at no cost to our Consultants. The 4 Star Hosting Program encourages higher party sales, increases bookings and rewards multiple guest orders by providing your hosts with generous rewards.

  • $300 in free product of your choice for each new Qualified Personal Recruit

  • The opportunity to win gifts and awards from sales incentive programs and team building promotions.

  • The opportunity to develop a team of Norwex Consultants and receive commissions based on team sales.

For more information on the compensation plan, one must contact the company.

Discussion of Distributor Base and Sales Volume in U.S.

Company Website:


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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.