Stampin' Up!**

**Trademark of Stampin' Up

Stampin' Up!

Copyright Jeffrey Babener

Editor's Note:
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Founding Story
Stampin' Up! was the idea of two sisters, LaVonne Crosby and Shelli Gardner. Crosby discovered rubber stamps and wanted to start her own home-based business. The two searched to find a company that sold stamps, and when they couldn't find one, Gardner and her husband invested the money they had been saving to buy a house to start their own business. They began filling orders directly from Gardner's living room. They ( outgrew several facilities and eventually took root in Kanab, UT, which they still consider their hometown.

They began manufacturing their own stamps and in 1997, and the company was able to offer a catalog with their own exclusive artwork. In 2002, they opened an office in Calgary. In 2004, they opened their current 55-acre campus in Riverton, Utah.

Stampin' is based out of Riverton, UT and was established in 1988. Stampin' Up! has two large operating facilities; a 40,000-square foot manufacturing plant in Kanab, UT and another 300,000-square-foot home-office and distribution facility in Riverton, UT.

Impact on the Industry
Stampin' Up! is a member of the Direct Selling Association. In 2003, the company launched the Making a Difference campaign.

Discussion of Products                 
Stampin' Up! sells a full line of decorative rubber stamps and accessories that are used to create greeting cards, memory albums, gift packaging, and home décor. The company is known for brands like Definitely Decorative, Two-Step Stampin', Stampin' Around and Stampin' Memories.

Discussion of Opportunity
Demonstrators can start with the company by purchasing a starter kit and it is valued at several hundred dollars. Demonstrators are offered a website for a monthly fee.

Demonstrators also receive a discount on supplies, article and ideas included in monthly magazine, annual conferences that teach business building techniques and craft ideas and the ability to personalize starter packages.

The company offers the following compensation plan:

Stampin' Up!

Stampin' Up!

Stampin' Up!

For additional information, one must contact the company.

Discussion of Distributor Base and Sales Volume in U.S.
Stampin' Up! operates in the United States, Australia, Canada, New Zealand, France, the United Kingdom, and Deutschland.

Stampin' Up! has over 50,000 Stampin' Up! demonstrators in the US and Canada. Demonstrators are mostly concentrated in the states of California, Minnesota, ( Washington, Wisconsin, and Michigan. The company has achieved annual sales in excess of 200 million dollars.

In 2011, Direct Selling News reported that Stampin’ Up! achieved in excess of $100 million in global wholesale revenue.

Company website:


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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.