Premier Designs, Inc.**

**Trademark of Premier Designs, Inc.

Premier Designs, Inc.

Copyright Jeffrey Babener

Editor's Note:
Welcome to MLMLegal.Com Company Profiles at Here you will find brief summaries of pertinent information about hundreds of MLM, Direct Selling, Direct Sales, Network Marketing and Party Plan Companies. As a general matter, the summary information is derived from Company published information, generally posted at Company websites, public information releases or posts at industry trade sites .*

Founding Story

Premier Designs is based out of Irving, Texas. The company was established in 1985 and began direct selling in 1986. Andy and Joan Horner are the founders. Premier Designs ( supports ministries in America and around the world.
The company's provides its history as follows:

Premier Designs, Inc. is incorporated on November 5th. Our founding principles are to honor God and serve others, and our purpose is to enrich every life we touched.

Premier Designs, Inc. begins operations on January 20th, with 6 people.

The Horner-Premier Foundation is established to maintain Premier Designs' vision, purpose, and philosophy for years to come.

Premier Designs celebrates its tenth anniversary. Yearly retail is over 60 million with 6,000 active Jewelers.

Premier Designs celebrates its fifteenth anniversary with a National Rally in the Dallas Convention Center. The Premier family is joined by many prayer partners and missionaries from America and around the world.

Premier Designs opens a newly constructed reception center at the Home Office. Construction begins on a new Distribution Center. The active Jeweler base tops 10,000.

After two years of planning and construction, the new building addition is completed at the Home Office, and the space is doubled to 108,000 square feet.

Premier Designs celebrates its 20th Anniversary. In July, more than 7000 Jewelers, spouses, and guests help us celebrate at our National Rally in Fort Worth. The active Jeweler base exceeds 19,000 Jewelers, with an expected $200 ( million in sales. An additional 67,000 square feet is added to the Distribution Center bringing the total square footage to 175,000 square feet.

The founding couple celebrated 25 years at the company in 2010. In December 2010, Joan Horner passed away.

Impact on the Industry
Premier Designs is a member of the Direct Selling Association.

Discussion of Products
Premier Designs sells jewelry that is backed by( its Golden Guarantee. The company offers seasonal jewelry, necklaces, earrings, bracelets, rings, and sets, and the company has more than 730 items that range from contemporary to traditional.

Discussion of Opportunity
Premier Designs states the following benefits for joining:

  • You can be your own boss.
  • Make 50% on every sale and you get paid immediately.
  • Premier pays you a 10% commission on the wholesale of anyone you sponsor
    to compensate you for time spent mentoring them.
  • You'll also earn 10% on everyone in the second and third levels of your sales organization.
  • No inventory required. Orders are individually packed for each customer.
  • No deliveries to make. Orders are shipped directly to your Hostess.
  • No territories or sales quotas.

The company offers awards and recognition in the form of free jewelry, trip giveaways to exciting destinations, onstage recognition at rallies, and mention in the company’s national publication and website.

Premier Designs offers the following additional compensation plan information:

Discussion of Distributor Base and Sales Volume in U.S.
Premier Designs has hundreds of employees and serves tens of thousands of distributors in the United States.

Company website:


*At MLMLegal.Com the intent of MLM Company Profiles is strictly educational, and, to provide insight into the broad array of Company offerings from an industry that spans the globe in upwards of 150 countries with sales volume exceeding $100 billion and distributor involvement in the tens of millions. MLMLegal.Com does not promote or endorse any Company. MLMLegal.Com offers no value judgments, either pro or con, regarding the Companies. In most instances, descriptive material comes from self description by the Companies themselves. In all presentations, the names and logos of the Companies are obviously the trademarks owned by the Companies and are presented for the express purposes of informing the public about the Companies; and no product or opportunity offered by the Companies is offered in this presentation.

MLMLegal.Com typically provides a link to official Company websites so that readers can become more fully informed about Companies that are profiled. The descriptive material offered is best categorized as "snapshot" information and represents a good starting point for research on Company products, services and opportunities. It should be clearly understood that such information may need updating in a dynamic and changing business marketplace. In addition, the information is gathered and presented in good faith for educational purposes, and if errors in information become apparent, MLMLegal.Com will attempt to correct the information, or if necessary, delete the Profile altogether. A reading of a Company Profile is properly followed up with visits to the Company website, research on major internet search engines, discussions with industry professionals and experts and feedback from those acquaintances who have had direct experience with the Companies. In addition, a wealth of information on MLM, Direct Selling, Direct Sales, Network Marketing and Party Plan will be found at, including scores of articles, video, resource opportunities and detailed analysis on industry issues and factors to consider in both starting and running a MLM Company or a MLM home based business.

Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.