Nu Skin Enterprises**

**Trademark of Nu Skin Enterprises

Nu Skin Enterprises

Copyright Jeffrey Babener

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Founding Story
Nu Skin Enterprises was founded in 1984.

Impact on the Industry
Nu Skin Enterprises benefits the community through its own Nu Skin Force for Good Foundation and is also a member of the Direct Selling Association.  

In 2006, the company ( company received the following recognition:

  1. Best Products Made in Utah Valley

  2. Nationwide Opportunity of the Year Award

  3. Best of State

  4. Utah’s Top 50 Public Companies

  5. MountainWest Capital Network Utah 100

  6. Utah Valley BusinessQ Top Companies to Work For
Best Multi-level Marketing Company and Favorite Non-Profit Organization of Utah Valley

Discussion of Products

Through partnerships with the Stanford University School of Medicine and the Nu Skin Professional Advisory Board, the company develops products with specialists in the fields of dermatology, ethnobotany, nutrition, and cosmetic sciences.

Nu Skin sells over 100 personal care products in the categories of Nu Skin® Tri-Phasic White® System, Nu Skin 180°® Anti-Aging Skin Therapy System, Nutricentials for Natural Healthy Skin, and Nu Skin Clear Action® Acne Medication System.

Tri-Phasic White® products work to minimize all three phases of skin discoloration including the activation stage, the synthesis phase, and the expression phase. Other products within this category include a cleanser, toner, essence, and milk lotion.

Nu Skin 180°® products are designed to reverse the signs of aging with face wash, skin mist, cell renewal fluid, UV block hydrator, night complex, and facial peel products.

The Nutricentials™ products support the appearance of healthy skin with the Creamy Cleansing Lotion, pH Balance Toner, Moisture Restore™ Day Protective ( Lotion SPF 15, Night Supply™ Nourishing Cream, pH Balance Mattefying Toner, Pure Cleansing Gel, Moisture Restore™ Protective Lotion SPF 15, and Night Supply™ Nourishing Lotion.

The Nu Skin Clear Action® products are designed for those who struggle with acne.

Nu Skin Enterprises also sells Cosmetics, Fragrances, Haircare/Hair Accessories, Health/Fitness/Wellness, Internet Services, Nutritional Supplements, Oral Hygiene, Personal Care, Photography/Photo Processing, Skincare, Telecommunications Services, and Weight Management.

Discussion of Opportunity
Nu Skin Enterprises offers the following compensation plan:

For more information, one must contact the company.

Discussion of Distributor Base and Sales Volume in U.S.
Nu Skin Enterprises is one of the top 30 beauty companies in the world with hundreds of thousands of independent representatives in over 40 markets worldwide including Asia, Europe, North and South America, Australia, and New Zealand.

In 2005, the company paid about $500 million dollars in commissions to their customers. In the same year, the company paid $81,239,947 in commissions to their distributors in the United States. In the United States in 2005, the company had thousands of active distributors.

In 2010, Nu Skin Enterprises ranked as the tenth largest global direct selling company, with $1.5 billion in 2010 net sales in 52 markets. The company has 855,000 salespeople and 3,500 employees.  

Company website:


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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.