Mary Kay**

**Trademark of Mary Kay

Mary Kay

Copyright Jeffrey Babener

Editor's Note:
Welcome to MLMLegal.Com Company Profiles at Here you will find brief summaries of pertinent information about hundreds of MLM, Direct Selling, Direct Sales, Network Marketing and Party Plan Companies. As a general matter, the summary information is derived from Company published information, generally posted at Company websites, public information releases or posts at industry trade sites .*

Founding Story
Mary Kay Ash is the founder of Mary Kay, Inc. Ash built the company originally on nine skin care products.

As an advertisement, the company established the pink Cadillac as a gift for the company’s top five earners. It was such a hit that GM estimates that as of today it has built approximately 100,000 pink Cadillac’s for the company.

Mary Kathlyn Wagner, born on May 12, 1918, was a natural born seller. In school, she outsold other children in school-related ticket events. In Girl Scouts it was common for her to sell more cookies than any of her colleagues.

As an adult, she was a single mother of three children. She worked part time selling while attending college. She worked for World Gift, making a record-breaking three in-home appointments a day. Eventually, she became National Training Director where she trained men and women to sell.

After years of watching male colleagues get promoted ahead of her, and at twice her salary, she decided to retire from the business.

After one month she began formulating a How-To Career Book for women, which soon turned into a marketing plan for a “dream company”. She then ( realized that she needed to start her own company, and did, and called it “Beauty by Mary Kay”.

Within the first year, Kay’s company was already making a profit. At the end of the first calendar year the company had reached $198,000 in sales. Today, Mary Kay is one of the largest privately held firms in the United States.

Impact on the Industry
Mary Kay Cosmetics is a company that is highly involved in enriching women’s lives through motivation, recognition, support, and salary earnings.

Mary Kay Cosmetics is a member of the Direct Selling Association.

Discussion of Products
Mary Kay has two manufacturing facilities. On in Dallas, Texas, near the company headquarters that is 420,000 square feet and the other in Hangzhou, China. The company relies on a team of scientists, chemists, technicians, and quality engineers to produce some of the most popular products in the world. Some of the products include cellulite cream, complexion cream, wrinkle cream, microderm abrasion, eye cream, makeup, mascara, and lip sticks.

The company has roughly 200 products, from skin care to nail care today. Mary Kay’s products are sold in over thirty-five other countries. 

Discussion of Opportunity
Mary Kay, Inc. offers independent sales representatives the following benefits:

- Earn 50 percent commissions on everything sold.

- Sell online or on the go.

The company offers new consultants the following opportunities ( and items to get their business started off right:

  • a FREE customized color look ($115.00 value).*

  • FREE customer catalogs.

  • opportunities to earn FREE products.**

  • a FREE business announcement e-mail.

  • FREE business cards.

Mary Kay Cosmetics offers training in online sources, as well as in its free print magazine.

The company also offers Mary Kay cars, rewards, and world-class travel to successful consultants.

Discussion of Distributor Base and Sales Volume in U.S.
Mary Kay Inc. has millions of representatives worldwide and the company’s annual sales exceed billions of dollars. In 2010, Mary Kay, Inc. ranked sixth largest direct selling company in the world with net sales at $2.5 billion. The company operates in 35 markets, with 2.4 million salespeople and 5,000 employees.

Company website:


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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.