Market America, Inc. **

**Trademark of Market America, Inc.

Market America, Inc.

Copyright Jeffrey Babener

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Founding Story
Market America is an innovative product brokerage and internet marketing company that specializes in one-on-one marketing and mass customization. Its headquarters are in Greensboro, North Carolina.

Market America was founded in 1992 and has accumulated $2.1 billion dollars in overall retail sales since the company began.

The facility in Greensboro is a state-of-the-art, 122,000 square foot facility that employs over 300 people.

Impact on the Industry
Market America plays an important role in many charitable causes including the Make A Wish Foundation. They have made hundreds of wishes come true.

Discussion of Products
Market America has over 700 products and services. The company does not rely solely on the sales of any one product, which results in the short and long-term stability and profitability of the company. The distributor's Web Portal links its customers to the Mall without Walls(TM) and other Internet Partner Stores. Together with partner stores, some of which include ( Wal-Mart, Target, Nordstrom, and Disney, the company offers over two million products, which allows customers endless shopping opportunities, hence the name: Wall without Malls.

Some of Market America's products include; anti-aging products, auto care, communications, cosmetics, gourmet coffee, health and nutrition, home and garden, personal care, and pet care.

Discussion of Opportunity
Shop Consultants earn income through the UnFranchise Business Development System. Shop Consultants get paid to shop and refer customers.

The company offers the following information regarding its compensation plan:

Like a franchise, Market America provides systemization, standardization, state-of-the-art management systems, merchandising and marketing tools, growing visibility and the opportunity to own multiple business locations. However, unlike a franchise, there are no franchise fees, monthly royalties, territorial restrictions, little to no risks and minimal startup expenses. Best of all, UnFranchise Owners can begin on a part-time basis with flexible hours. There are two ways to earn income. First, provide products through your Market America Web Portal. Earn 30 to 50 percent gross retail profit by servicing the needs and wants ( of 10-15 Preferred Customers. Second, leverage your time and duplicate your efforts by creating a sales organization with others doing the same. Simply put, the UnFranchise Business Development System provides a path to financial independence by allowing you to secure a stream of ongoing income.

To get started building an UnFranchise business and earning residual income, UnFranchise Owners follow a detailed plan and are provided a custom Web Portal and management tools to run their business. Market America provides the products and services, creates the marketing materials, and handles the shipping and distribution. Most of the administrative and operational duties of an UnFranchise Business are handled by Market America, allowing Distributors to focus on serving their customers’ needs, and creating a lucrative business and financial security for themselves.

There are three ways to earn income with the ( UnFranchise Business Development System company:

Like a franchise:

  • Systemization, standardization, uniformity

  • State-of-the-art management systems

  • Merchandising and marketing tools

  • Growing visibility (local and international)

  • Own multiple business locations

  • Standardized training systems

Unlike a franchise:

  • No franchise fees

  • No monthly royalties

  • No territorial restrictions

  • Start part time with flexible hours

  • Minimal startup expenses plus potential tax ( advantages

  • Little risk

 For information on the compensation plan, one must contact the company.

Discussion of Distributor Base and Sales Volume in U.S.
The company states that it has hundreds of millions in sales and hundreds of thousands of distributors in multiple countries, including the United States, Canada, Australia, and Taiwan. Market America, Inc. states that it is on schedule to reach one billion in sales within the next several years.

In 2011, the company reported net sales of $462 million. In 2010, the company ranked as the 30th largest global direct sales company, with $416 million in net sales, 180,000 salespeople and 650 employees in six markets.

Company website:


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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.