Discovery Toys**

**Trademark of Discovery Toys, Inc.

Discovery Toys

Copyright Jeffrey Babener

Editor's Note:
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Founding Story
Discovery Toys has been in business for over three decades. The founder and CEO is Lane Nemeth in Martinez, California. Prior to opening her own business, she was a day-care administrator for the State of California where she was able to buy children's books, toys, and games. Once she had her own child, her relationship with children's toys grew. She was disappointed in the toys she found on the market and was looking for better educational toys for her child to play with.

Shortly after, her father suggested that she go into the children's toy business. In 1977, she quit her job as an administrator and began working ( on her business concept. The company was started in 1978.

Impact on the Industry
Discovery Toys recently collaborated with Patricia J. Krantz, PhD who is the executive director of the Princeton Child Development Institute. The project is aimed to open avenues of support for families of children with autism.

Discovery Toys is a member of the Direct Selling Association.  

It is common for the organization to work with seven or eight day-care centers and focus groups to test their new products.

Discussion of Products
Discovery Toys offers educational toys for children. Some of the company's products include a Firehose Hero Set, Build a Book, Head, Shoulders, Knees, and Toes, Super Yummy Teether, Measure Up! Cups,  Discovery Chest & Boomerangs, and a Giant Pegboard Toy. Most of the products are children's educational toys and books for young children.

Discussion of Opportunity
Upon purchasing a starter kits, distributors are offered a personal website free for three months.

Consultants are offered unlimited earning opportunity, ( recognition, awards, incentives, and the chance to earn free vacations, to drive their own TrailBlazer vehicle, business-building tools, and Company events.

The benefits of Discovery Toy’s compensation plan is stated by the company:

  • sell high-quality educational toys,

  • sponsor new team members, and

  • promote in title.

Distributors can make as much as they want through effort and hard work.

The company states the following benefits for joining the company:

  • Earn an Income
    We'll help you jumpstart your business with our easy-to-achieve Success Start Rewards Plan.

  • Receive Recognition & Inspire Others
    Your motivation and business success earns you well-deserved recognition among peers & the company.

  • Make Long-Lasting Friendships
    The most important ingredient in your business, and perhaps the most rewarding, is building your very own team. Enjoy building a business, making money, & sharing the opportunity with people everywhere.

  • Earn Amazing Vacations
    Experience fabulous trips & great destinations with your spouse, children or friends. Right now, our Educational Consultants are working hard to qualify for their luxury trip to Mexico in 2013!

  • Receive Professional Training & Support
    When you join us, you are assigned to an inspiring group of nearby Educational Consultants that act as your sisterhood in every way.

  • Represent Rewarding & Award Winning Learning Toys No other company in the marketplace can match our unique educational toys: not in quality, safety and our lifetime guarantee. No other toys can match our approach and our experience.

The company offers the following compensation plan:

Discovery Toys

Discovery Toys

Discovery Toys

For more information, one must contact the ( company.

Discussion of Distributor Base and Sales Volume in U.S.
In 1995, the company had over 30,000 distributors in Canada and the United States. That year it also turned in sales of $93 million. Most of Discovery Toys' work force includes women who have children, aged 35 to 40. The company operates within the United States and Canada.

Company Website:


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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.