**Trademark of Creative Memories
Copyright Jeffrey Babener www.mlmlegal.com
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In Montana in January, 1987, Rhonda Anderson was teaching a mother’s group how to preserve photos of family and events. She was shocked to realize that most of the women kept their keepsakes stuffed in drawers or boxes. To help them organize their memories, Rhonda placed a call to a Minnesota photo album manufacturer and ordered 40 albums. These were the same albums that Rhonda loved to use.
Creative Memories’ executive, Cheryl Lightle and Anderson corresponded together on the phone after hours and spoke of a company that would enable everyone to save their precious memories. July, 1987 was when their first consultant signed on.
Cheryl Lightle was once an unemployed, single mom. Although she is co-founder of Creative Memories, she has also written her own book titled “Creative Memories: The 10 Timeless Principals Behind the Company that (www.mlmlegal.com) Pioneered the Scrapbooking Industry”. The book highlights her success in business, which also applies to other areas of people’s lives:
These two women founded the Company in 1987 in St. Cloud, Minnesota. On the Mississippi river is home to a 316,000 square-foot manufacturing plant and distribution center. The Antioch Company, Creative Memories parent company, is located in Yellow Springs, Ohio.
Impact on the Industry
Creative Memories also publishes a bimonthly magazine called Lasting Moments.
Creative Memories has laid the foundation for scrapbooking since its founding and has set the standard that others still follow today.
Creative Memories is a member of the DSA.
Discussion of Products
All of Creative Memories’ products are handcrafted (www.mlmlegal.com) using photo-safe materials, with reinforced edges, acid free paper and include products that are lignin free, bleed resistant, fade resistant, and buffered. Creative Memories also sells just about anything you can imagine that you’d need for scrapbooking, including stickers, paper, pens, organizers, and cropping tools.
Discussion of Opportunity
Discussion of Distributor Base and Sales Volume in U.S.
Creative Memories operates in more than ten countries worldwide, including the US, (www.mlmlegal.com) Australia, Austria, Canada, Germany, Japan, New Zealand, Puerto Rico, South Africa, and the UK. Creative Memories has tens of thousands consultants worldwide.
In 2011, the company’s net sales were $102 million. In 2010, the company ranked as the 79th largest global direct sales company, with $113 million in net sales, with 29,000 salespeople and 364 employees in seven markets.
In early 2013 Creative Memories filed Chapter 11 bankruptcy. In June, the company alerted state officials that cuts were imminent. It’s possible that roughly 163 jobs, out of its 230 person headquarters, will be affected in some way.The Creative Memories is the parent company of Golden Valley-based Archiver’s, which (www.mlmlegal.com) is a chain of over 40 scrapbooking stores. This company has also filed Chapter 11 bankruptcy since it owes between $10 and $50 million in assets.
Company Website: www.creativememories.com
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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.www.mlmlegal.com