Life Vantage Corporation**

**Trademark of Life Vantage Corporation

Life Vantage Corporation
Copyright Jeffrey Babener

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Founding Story
Life Vantage Corporation was ( ) founded in 2003 and is publically traded. The company is based in Salt Lake City, Utah.

Impact on the Industry
Life Vantage Corporation is a member of the Direct Selling Association.

Life Vantage Corporation has been featured on multitudes of media networks, including ABC.

Discussion of Products
Life Vantage Corporation offers anti-aging products and antioxidant therapies, like Protandim and Truescience.

Discussion of Opportunity
The company states that its compensation plan was developed by a group of experts with a combined 100 years of experience. There are six ways to earn income with Life Vantage Corporation:

Fast Start Bonus
Be rewarded weekly on product purchased by new distributors you enroll. Earn a percentage for each purchased Vantage Pack product by a new distributor, products purchased (like Protandim, ( ) TrueScience and Canine Health) by a new distributor and on new preferred customer product purchases.

Infinite Fast Start Bonus
The Infinite Fast Start Bonus is a revolutionary bonus program that can accelerate your business growth based on new sales made by new distributors.

Fast Start Bonus Pool
Earn a share of the pool when you reach a specific sales volume.

Royalty Commission
Earn long-term residual income on product sales within your entire organization. All product sales volume are dynamically compressed, and you qualify to earn up to nine levels as you advance in rank.

Generational Matching Bonus
Earn a percentage match on the royalty checks of your personal enrollees' commissions based on sales from their downline. Earn an additional percentage, down four enrollment generations, of your personal enrollees' royalty checks based on sales from their downline.

Elite Bonus Pool
Earn a percentage of the global commissionable sales after reaching the rank of Elite Pro 7.

The company offers the following compensation plan:

The company offers the Master Track Program, which includes the following:

One exciting component of the Master Track is the Vantage Pin program, which rewards distributors for participating in business-building activities. There are six pins you can qualify to receive:

Pro Audio Series
Enroll in the Pro Audio Series for 52 consecutive weeks and receive the Pro Audio Series Vantage Pin.

Premier Schools
Pre-register and attend seven consecutive Premier
( ) Schools.

Elite Academy and Global Convention
Attend four consecutive quarterly LifeVantage events, including Global Convention, and receive the Elite Academy Vantage Pin.

Qualify for a LifeVantage promotion and receive the Promotions Vantage Pin.

Incentive Trips
Qualify for a LifeVantage incentive trip and receive the Incentive Trip Vantage Pin.

10 Vantage Packs
Personally enroll 10 LifeVantage distributors with Vantage Packs and receive the Vantage Pack Vantage Pin.

For additional information, one must contact the company.

Discussion of Distributor Base and Sales Volume in U.S.
In 2011, Life Vantage Corporation’s net sales were $70 million. In 2010, the company reported having 130 employees and operating in three markets.

A May 2013 press release announced that LifeVantage’s third quarter net revenue ( ) increased 39% over its prior year period to $50.4 million. The company announced that its distributor base also grew 19% in the third quarter, in comparison with the company’s 2013 second quarter. In addition, the company states the following growth:

Company Generated Net Income of $3.4 Million

Company Announces Intent to Pursue $30-$40 Million Share Repurchase Program

Company Updates Full Year Fiscal 2013 Guidance

The company offers the following fiscal 2013 third quarter highlights:

  • Net revenue increased 39% to $50.4 million compared to same period last year;

  • Gross profit increased to $43.5 million compared to $31.2 million in same period last year;

  • The number of active independent distributors increased to approximately 63,000 as of March 31, 2013, compared to 55,000 as of December 31, 2012 and 37,000 as of March 31, 2012; and

  • The Company completed $5 million stock repurchase program announced on December 15, 2012.

The press release continues stating:

For the fiscal quarter ended March 31, 2013, the Company reported net revenue of $50.4 million, compared to $36.2 million for the same period in fiscal ( ) 2012, an increase of 39.1%. Local currency net revenue for the period increased by 43.5%, but this was partially offset by an unfavorable foreign exchange impact of 4.4%. 

Company Website:


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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.