**Trademark of Kleeneze


Copyright Jeffrey Babener www.mlmlegal.com

Editor's Note:
Welcome to MLMLegal.Com Company Profiles at www.mlmlegal.com . Here you will find brief summaries of pertinent information about hundreds of MLM, Direct Selling, Direct Sales, Network Marketing and Party Plan Companies. As a general matter, the summary information is derived from Company published information, generally posted at Company websites, public information releases or posts at industry trade sites .*

Founding Story
Kleeneze was established in 1923 by Harry Crook. He began by selling hand-made twisted-in wire brushes from a shop in Bristol. By 1928 he opened over 200 branches worldwide. Between the years of 1945 and 1960 the range of products expanded to include health and beauty items like Oatmeal Bath Cubes. In the 1980s, the company helped found the Direct Selling Association.

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In 1994, the company expanded to the Republic of Ireland and between 2004 and 2006 expanded to Holland and Germany.

Today, Kleeneze is based out of the United Kingdom.

Impact on the Industry
Kleeneze’s website states that it helped to establish the Direct Selling Association.

Discussion of Products
Kleeneze offers a variety of products including homecare, laundry, kitchen, bed and bath, garden, health and beauty, and much more.

Discussion of Opportunity
To join the company, one must purchase a starter kit, which comes with the following items:

  • Catalogues full of hard-to-find, useful and exclusive products

  • Access to expert training

  • Separate phone line for your Kleeneze business

  • Personalised website with contact manager

  • Personalised online shop

The company presents the following compensation (www.mlmlegal.com) plan:



For additional information, one must contact the company.

Discussion of Distributor Base and Sales Volume in U.S.
Kleeneze operates in the United Kingdom, Republic of Ireland, Germany, and the Netherlands.

In 2011, the company’s net sales were $86 million. In 2010, the company ranked as the 89th largest global direct sales company, with $102 million in net sales, 11,872 salespeople, and 225 employees in four markets.

Company Website: http://www.kleeneze.co.uk/


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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.