Forever Living Products**

**Trademark of Forever Living Products

Forever Living Products

Copyright Jeffrey Babener

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Founding Story
Forever Living Products was founded in 1978. The company was started by Rex Maughan who wanted to provide quality products at affordable prices. He did this by eliminating third-party vendors by securing his own aloe plantations, manufacturing plants, and packaging plants. Rex graduated from the Arizona State University’s School of Business and has held several executive positions at large companies.

He began the company because he wanted to find a way to be successful and also get to spend time with his family and maintain his energy. He started with a meeting in Scottsdale, Arizona amongst 43 people who heard his customized business plan. The company still operates out of Scottsdale, Arizona today.

Impact on the Industry

Discussion of Products
Forever Living Products offers health and wellness products based on the health benefits of aloe. Some of these products include nutritional drinks, bee products, weight management products, ( personal and skin care, among others.

Discussion of Opportunity
Prospective distributors can begin with the company without having to pay membership fees, monthly fees, or being required to buy.

Forever Living Products offers informational videos and presentations online for prospective distributors. The following presentation offers some information regarding its compensation plan:

Forever Living Products

In traditional marketing, when a consumer purchases a product, his money is divided among four segments of the supply chain: the factory, the distributor, the wholesaler, and the retailer. In Forever network marketing, our Independent Distributors market the product directly to the consumer and earn the profits that used to go to the middlemen. This system is so simple and profitable that people from all walks of life, regardless of education or background, have developed income from various sources.

Forever Living Products

Distributors earn a retail profit as they market the products to consumers. For example, when a distributor pays 700 dollars for product from the Company, he collects 1,000 dollars from the consumer. The resulting 300 dollar profit is equal to 30% of the retail price and represents a generous 43% return on his ( investment.

Forever Living Products

In addition to the retail profit, Distributors earn a personal bonus (similar to a manufacturer’s rebate). This bonus ranges from 5 to 18%, and is based on the full retail price of all the volume they generate during the month. Other companies pay a similar bonus, but it is usually based on the wholesale price, or on a figure that is less than wholesale. In the Forever opportunity, all our bonuses are based on retail.

Forever Living Products

Our Distributors increase their earnings by sponsoring marketing groups, and receiving bonus overrides on the volume generated by these Distributors. As this downline group markets products to consumers, the Company pays Group Bonuses to the upline sponsors ranging from 2 to 13% of the retail value.

Forever Living Products

Forever Living Products

Forever Living Products

Forever Living Products

For additional information, one must contact the company.

Discussion of Distributor Base and Sales Volume in U.S.
Forever Living Products is a multi-billion dollar company and operates in 145 countries. The company has over 9.5 million distributors. 

In 2011, Direct Selling News reported that Forever Living Products achieved in excess of $100 million in global wholesale revenue.

Company website:   

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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.