Cambridge Diet USA**

**Trademark of Cambridge Diet USA

Cambridge Diet USA

Copyright Jeffrey Babener

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Founding Story
Cambridge Diet USA formulated in 1970, when Alan Howard, Ph.D. and a team of research nutritionists and medical doctors at Cambridge University in England, wanted to tackle the problem of obesity. Dr. Howard had an idea that it would be possible to find the exact combination of nutritional building blocks that were needed by the body to develop a formula which supplied all of these nutrients in a minimal number of calories.

After a decade of research, the team developed a meal replacement that supplied all the known nutrients the body needed in a low-calorie formula.

Dr. Dennis Jones (a nutritionist and specialist in food chemistry) joined the team in 1973. He converted the research concept into a commercially viable formulation. He designed and implemented a development plan including formal clinical studies to full drug-testing standards. His goal was to turn Dr. Howard's original breakthrough ( into an actual product that would be accessible to the public and not just remain in medical research.

The concentrated product is patented worldwide. The commercial rights to the formula were acquired by Cambridge Plan International in the United States. The formula was improved for palatability in 1979 and has become the Cambridge Diet.

The Food For Life System was the second breakthrough that occurred during the 1980’s and was created under the direction of Robert O. Nesheim, Ph.D., one of the most widely respected authorities in the field of nutrition.

Impact on the Industry

Discussion of Products
The Cambridge Diet USA includes the following features, benefits, flavors, and packaging:
  • A low 110 calories per serving
  • 33% of the USRDA for vitamins and minerals per serving
  • 33% of the required trace ( elements and electrolytes per serving
  • 10 to 11 grams of high quality protein per serving
  • Carbohydrate to protein ratio of approximately ¼ to 1, approximately 15 grams of carbohydrate which is primarily derived from fructose which is superior to sucrose derived carbohydrate
  • Only one gram of fat per serving
  • Mixes easily in a blender with water, or diet soft drinks and flavorings for variety


  • When used as the sole source of nutrition, can result in very rapid weight loss with complete safety. Average weight loss is 5 to 7 pounds per week.
  • When combined with controlled portions of conventional food, can result in weight loss of three to five pounds per week.
  • An ideal meal replacement and nutritional supplement.
  • Convenient and easy to prepare, it is an ideal instant breakfast food, meal-on-the-go or between meal snack.
  • Used three times per day as a nutritional supplement, the formula provides an ideal nutritional insurance policy.


  • French Vanilla
  • Super Strawberry
  • Dutch Chocolate
  • Rich Vanilla Shake (a thicker, low lactose formula)
  • Orange Delight
  • Banana Cream
Cambridge also offers program information to help customers decide what products would work best for them.

Discussion of Opportunity
Distributors can begin with the company by filling out a distributor agreement and paying a small fee.
Cambridge Diet USA offers its distributors the following benefits:

  • No Experience Required

  • Part-time or Full-time Hours

  • Be Your Own Boss – You Make All the Decisions

  • Retail Business or Build an Organization, or Both!

  • No Inventory Required

  • Internet Business Opportunity

  • Company will Ship Direct to your Customers

  • Qualify for Override Bonuses

In order to be successful, distributors are required to accomplish the following:

  1. Actively work at building your personal business as well as the Cambridge business in its entirety.

  2. Have a strong knowledge about the Cambridge product line and a willingness to invest the time and energy with teaching people about Cambridge.

  3. Be willing to coach / counsel customers throughout their diet – from start to finish.
Distributors are also required to sell product at retail prices. For more information, one must contact the company.

Discussion of Distributor Base and Sales Volume in U.S.
In 2011, Direct Selling News reported that Cambridge Diet USA achieved in excess of $100 million in global wholesale revenue.

Company website:

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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.