Belly Friendly**

**Trademark of Belly Friendly.

Belly Friendly

Copyright Jeffrey Babener

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Founding Story
Stacy Denny is the ( ) founder and CEO of Belly Friendly. She launched Belly Friendly, the nation’s first maternity spa for expecting women, in 2003. Since the company’s founding, she has had two children of her own. Belly Friendly is located in Corte Madera, California.

The company, Barefoot and Pregnant, was renamed Belly Friendly.

Impact on the Industry

Discussion of Products
Belly Friendly offers spa services to expecting mothers. The services focus on both the mental and physical states of pregnancy. Spa services use the Mama Mio skin care products, which are well known for quality and safety.

Discussion of Opportunity
Belly Friendly offers the spa-based program, Belly Friendly, which is a multilevel training and marketing program designed to make spa services available to expecting mothers.

Belly Friendly offers the following membership levels:

Belly Friendly

The company offers the following program benefits:

Belly Friendly increases revenue. Belly Friendly offers increased spa revenue and a healthy ROI in a highly competitive market. With nearly 16,000 pregnant women entering the market each day, the time is ripe for spas to cultivate the growing maternity spa market. Belly FriendlySM is a multi-level education, recognition and marketing program designed to make spas proficient in catering to expecting moms.

Belly Friendly sets spas apart. The backbone of Belly Friendly is spa-based training. Available 24 hours a day, 7 days a week, the one-of-a-kind training provides in-depth online education for all staff involved in the prenatal spa experience, from front desk personnel and management to therapists – alleviating common concerns surrounding staff turnover. Focusing on safety and the emotional ( ) and physical states of pregnancy, the training raises awareness for everything the client is experiencing – ensuring confidence in both therapist and client. The front desk staff will benefit from details on the common myths, etiquette and faux pas of pregnancies, while therapists will delve even deeper to explore the aches and pains associated with hormonal and musculoskeletal changes by trimester.

Mama Mio Skincare products enhance the prenatal experience. Mama Mio Skincare  set the industry standard for pregnancy retail, back bar and treatment protocols with their unique Mama's Touch maternity spa program. Available at top spas worldwide, Mama Mio is known for their pregnancy-specific, “no nasties” products that help women achieve fit skin for life. The Belly Friendly program is supported by Mama Mio skincare products – varying by membership levels, partner spas may receive special product packages including retail, professional and in some cases, treatment protocols. Mama Mio skincare product packages are priced separately.

Belly Friendly provides the resources necessary to drive business. Once spas establish their specialized prenatal program, it is important to get the word out. Belly Friendly provides the brand recognition and marketing support necessary to drive business. For Gold and Platinum subscriptions, the program provides detailed training and marketing templates on how to find and acquire prenatal clients, ( ) from public relations and strategic partnerships to community outreach and events. Belly Friendly even offers professional, compelling collateral for spas to communicate participation in the Belly Friendly program.

For more information, one must contact the ( ) company.

Discussion of Distributor Base and Sales Volume in U.S.

Company Website:


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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.