Art and Soul, Inc.**
**Trademark of Art and Soul, Inc

Art and Soul, Inc.

Copyright Jeffrey Babener

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Founding Story
Gay Martha Zurich creates cartoons and homemade candles. She has been selling her handmade art since she was seven years old. She earned her education and art degree from the University of Wisconsin at Whitewater. She began her teaching career as a fifth-grade teacher and has taught art to all ages. Ms. Zurich also teaches business classes at a local college, helps other artisans market their work, and she offers personalized consulting services for other entrepreneurs.

In 1970, she created a drawing of her mother. Her mother enjoyed the drawing so much that she decided to offer her work to the public, which she has been doing ever since.

Impact on the Industry
Ms. Zurich’s art has been featured on TODAY show, CNN, National Public Television, and PM Magazine.  She has done custom illustrations for Coca-Cola, Wisconsin Bell Telephone, Marshall Fields, AT&T, Sycom Industries, the California ( based COPCO Kitchen Company, and the Oregon Popcorn Company.  Her "Good Cook" picture was commissioned as a cover design for an International Cookbook. The Art & Soul logo was featured in the Land's End Corporate Catalog.  Viewers watching situation comedies on television have noticed her artwork hanging on the walls of the TV sets. And, recipients of her personalized art have included Ross Perot, Richard Simmons, a former Miss America, and a pilot of Air Force One.

Discussion of Products
Art and Soul, Inc. sells personalized cartoons, magnets, and homemade candles.

Discussion of Opportunity
Consultants can start with Art and Soul, Inc. selling Ms. Zurich’s art by purchasing a startup kit, which comes with teaching materials, display materials, sales and promotional material, and illustrated assembly and personalized materials.  (

The company is currently looking for prospective consultants that live near Waukesha, Milwaukee or Southeast Wisconsin.

The company offers the following information regarding its compensation:

Art and Soul, Inc.

For additional information, one must contact the company.

Discussion of Distributor Base and Sales Volume in U.S.
Art and Soul, Inc. has thousands of independent consultants that have sold millions of dollars worth of Ms. Zurich’s work at art fairs around the world.   

Company website:

**Trademark of Art and Soul, Inc.

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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.