Usborne Books at Home**
** Trademark of Usborne Books & More

Usborne Books & More

Copyright Jeffrey Babener

Editor's Note:
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Founding Story
The Education Development Corporation (EDC) is the sole U.S. distributor of a line of children's books produced in the United Kingdom by Usborne Publishing Limited. EDC is a Delaware corporation with a principal office in Tulsa, OK. The corporation was incorporated on August 23, 1965. In June of 1968, the company adopted its current name and it operates two principle divisions: Home Business and Publishing. The Home Business division distributes books through consultants, homes, book fairs, direct sales, internet sales, schools, and public libraries. Usborne Books at Home ( has been in business for over 15 years.

The company began direct selling in 1989. Usborne Books at Home recently changed its name to Usborne Books & More.

Impact on the Industry
Usborne Books & More is a member of the Direct Selling Association. EDC has been recognized by Forbes Magazine as one of the 200 best small companies in America and three times by Fortune Magazine as one of America's 100 Fastest Growing Small Companies.

Discussion of Products

Usborne Books & More sells books. Books are sold in many categories, including Learning Palettes/Wrap-Ups, Make Reading Fun, CD's, DVDs, Math, Science, Dinosaurs, Seasonal, Spanish, Social Studies, and many more. Books are available for children of all ages.    

Discussion of Opportunity
The company states the following regarding its income opportunity:

The income opportunity is limitless! As a new consultant, you will make between 25% and 30%, based on your sales volume in that month. When you choose to become a Team Leader, you’ll make even more. We have one of the most generous compensation plans of any direct sales company. You will find this business to be quite lucrative. The average income of a home show is $100.

There are no monthly quotas to fulfill. To join the company, prospective consultants must purchase one of two starter kits.

Consultants can receive training and support through the following avenues:

  • Monthly newsletter

  • Regional and national conventions

  • Local meetings and events

  • Professional sales materials

  • Order Pro - a computerized ordering system

  • Your own E-commerce web site

  • Training Tools

  • Consultants In Action

  • Live chats with company leaders

  • Message Boards

Rewards include luxury vacations (all expenses paid) or free products.

Consultants can start with the company by purchasing a business kit and paying shipping and handling. The kit comes with display items, business supplies, a six-month ( E-Commerce Web Site, a 60 day subscription to Belinda Ellsworth's Success Express, and a resource training center that helps to educate and motivate, and the kit will also include 32 of the company's most popular titles.

For more information, one must contact the company.

Discussion of Distributor Base and Sales Volume in U.S.
Usborne Books & More operates within the United States. The company's 2006 revenues were in excess of 30 million.    

Company website:


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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.