USANA Health Sciences, Inc.**
**Trademark of USANA Health Sciences, Inc

USANA Health Sciences, Inc.

Copyright Jeffrey Babener

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Founding Story
USANA Health Sciences is based out of Salt Lake City, Utah. The Founder and Chairman is Dr. Myron Wentz. He is a world pioneer in cell-culture technology. He founded Gull Laboratories in the early 1970s. Gull Laboratories ( became the world’s leading producer of commercially-available diagnostic test kits for viruses. He and the other doctors that he worked with began to discover that people’s environments, lifestyles and diet factors continuously erode their health. He discovered that one of the benefits to people’s health was antioxidants. Today, the company sells nutrition, fiber and antioxidant protection products.

Dr. Wentz is a microbiologist and immunologist and has a bachelor’s degree from North Central College of Naperville, IL, a master’s degree from the University of North Dakota, and a Ph.D. in microbiology and immunology from the University of Utah.

USANA Health Sciences was launched in September of 1992.

Impact on the Industry
USANA Health Sciences is a member of the Direct Selling Association.  

The company has launched the USANA True Health Foundation and the USANA Green program. 

Discussion of Products
USANA Health Sciences manufactures and sells nutritional, personal care and weight management products, which are sold to Preferred Customers and Associates.   

Discussion of Opportunity
USANA Health Sciences can earn income six ways through retail sales, weekly commissions, matching bonuses, incentives, leadership bonuses, and elite bonuses. The details of this are as follows:
1. Retail Sales
Earn profits on the sale of USANA products when you collect the
( difference between the Preferred Price and the retail price, which you set. (The recommended retail price is 10 percent over the Preferred Price.) Selling retail is one of the quickest ways to develop immediate income for your business while you start to build a long-term base of satisfied customers. You can sell however works best for you: by using our many sales aids, by sending customers to your personal website, or by meeting customers in-person—either one-on-one or in a party setting.

2. Weekly Commissions
Earn up to 20 percent in commissions on the weekly Group Sales Volume accumulated in your organization of Associates and Preferred Customers who, like you, generate volume through product sales. Unlike other compensation plans, any extra volume (up to 5,000 points on each side) is carried forward to the following week. Because USANA products are consumable, you will have a regular stream of income coming in as people re-order. Use the Auto Order program to make earning money as easy as possible—USANA does all the work (taking orders, shipping, etc.) and you get all the credit.

3. Lifetime Matching Bonus
Receive a lucrative reward for helping new team members duplicate your success. With Lifetime Matching Bonus, you will receive a match, up to a certain percent, of the commission volume generated by your personally sponsored Associates who become Premier PaceSetters and Premier Platinum PaceSetters. Not only that, but you will continue to receive this bonus week in and week out for the life of their businesses!** Lifetime Matching Bonus, unique to USANA, is the best way to quickly boost your income.

4. Incentives
Energize your business, build teamwork, and
( enjoy amazing rewards when you participate in the many fun and challenging contests and leadership incentives USANA offers throughout every year. Past rewards have included luxury travel to exotic destinations, such as Ireland or Hawaii; valuable prizes, including cars; and even thousands of dollars in extra cash! Not to mention the respect and recognition you receive as a top achiever or contest winner at USANA events.

5. Leadership Bonus
Become a top leader who helps others succeed and you will be eligible to receive a share in the profits for your excellent sales performance. Every week, USANA reserves three percent of its commissionable volume and divides it among qualifying Gold Directors and above to support building and training new leaders. As you advance beyond Gold, the number of shares you receive each week increases exponentially, helping you accumulate wealth quicker.

6. Elite Bonus
As an additional incentive to strive for the heights of excellence. The more you earn and grow, the better your reward.

†Current payout is approximately $1,000,000 per quarter. Payout amounts vary each quarter.

The company offers the following compensation plan:

For additional information, one must contact the company.

Discussion of Sales and Distributor Base
USANA Health Sciences operates in the ( United States, Australia, Canada, Hong Kong, Japan, Malaysia, Mexico, Netherlands, New Zealand, Singapore, South Korea, Taiwan, and the United Kingdom.  

In 2010, USANA Health Sciences, Inc. was ranked the 24th largest direct selling company in the world with $517 million in net sales. The company operates in 18 markets with 222,000 salespeople and 632 employees.

Company website:


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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.