Tomboy Tools, Inc.**
** trademark of Tomboy Tools Inc.

Tomboy Tools, Inc.

Copyright Jeffrey Babener

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Founding Story
Tomboy Tools was started based on the frustration that women had with the hardware industry. The owners of the company felt that there were no hardware products made especially for women. Tomboy Tools offers educational demos that empower women to be confident homeowners. The company was founded by three women, Janet Rickstrew (Co-Founder/CEO), Sue A. ( ) Wilson (President/Co-Founder/CEO) and Mary Tatum (Co-Founder/CTO), and was launched in 2002. 

Two years later the company launched in Canada and in 2005 in the United Kingdom. The owners started the company in a warehouse that was less than a 1,000 square feet and today they are operating out of a 10,000 square foot facility on Denver's West Side.

Impact on the Industry
Tomboy Tools is a member of the Direct Selling Association since 2004. Tomboy Tools is also affiliated with the NAWIC, the LPGA Foundation and DeMask. The company works with organizations like Habitat for Humanity, Susan G. Komen for the Cure, the Girl Scouts of America and the National Association of Women in Construction.  

Tomboy Tools was recognized as one of the Top 100 Brilliant Companies by Entrepreneur Magazine.

Discussion of Products
Tomboy Tools offers tools and home improvement techniques for women. The company offers tool kits for homes, apartments, and dorms. The tool kits contain tools that are ergonomically made for woman and women's sizes. The kits come in different specialties, such as plumbing repair, drywall repair, basic tiling, and woodworking. Some of the products include Tool Combos, Hand Tools, Power Tools, Garden Tools, Specialty Items, and Apparel.    

Discussion of Opportunity
Tomboy Tools offers representatives the opportunity to work a flexible schedule, strong money-earning potential, work with other fun women, and learn about great products.

Tool Parties include demonstrations that include Tool School 101, Faux Painting, Mosaic Tiling, Drywall Repair, How to use Power Tools, Basic Plumbing Repairs, and Installation of Crown Molding. Women are also encouraged to bring their own home projects and work together to find a solution.

Discussion of Distributor Base and Sales Volume in U.S.
Tomboy Tools operates in the United States, Canada, and the United Kingdom.

Company website:


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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.