Scentsy, Inc.**


** trademark of Scentsy, Inc.

Scentsy, Inc.

Copyright Jeffrey Babener

Editor's Note:
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Founding Story
Scentsy is located in Meridian, Idaho. Kara Egan and Colette Gunnell are the owners of the company. The company was founded in 2004.

Impact on the Industry
Scentsy is a member of the Direct Selling Association. The company has been featured in Inc. 500 and Forbes magazines.

Discussion of Products
Scentsy sells wax, scented bars, warmers that melt the bars, candles, room sprays, and car candles. The company offers over 80 fragrances. The candles sold by this company are deemed fire-safe compared with other candles.

Discussion of Opportunity
Representatives can earn a modest percentage on their personal sales. They can receive leadership bonuses on their entire downline. Representatives can start with the company by purchasing a modestly-priced starter kit. The starter kit includes various testers, catalogs, candles, order forms, business cards, and other products.

Scentsy operates a family of companies and prospective consultants can join whichever one they wish depending on their interests:

  1. Enroll in Scentsy Fragrance to sell our decorative warmers, fragrant wax, and home and personal fragrance products.

  2. Enroll in Velata to sell decorative fondue warmers, gourmet chocolate, and accessories.

  3. Enroll in Grace Adele to sell beautiful bags, clutches, jewelry, and other accessories.

  4. Enroll in multiple brands.

No matter what option you choose, you can build one ( ) team that supports both brands.

Each brand comes with a $99 Starter Kit full of goodies to help you launch your business, and when you enroll in both brands, you must purchase both Starter Kits and sign separate Consultant Agreements.

But how do you choose which Scentsy Family brands to sell? It’s easy — just follow your passion!

Scentsy, Inc. offers the following compensation plan:

For information on joining, one must contact the company.

Discussion of Distributor Base and Sales Volume in U.S.

Scentsy operates in the United States, Puerto Rico, Guam, Canada, Germany, the UK, and Ireland. The company states that it is growing rapidly, with over 165,000 consultants. Scentsy presents its growth over the last six years:

In 2010, Scentsy ranked 33 largest global direct selling company, with 2010 net sales of $382 million. The company reported net sales of $537 million in 2011. The company now has over 170,000 salespeople and 1,000 employees. The company operates in five markets worldwide.

Company website:


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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.