AMC International **
** Trademark of AMC International

AMC International
Copyright Jeffrey Babener

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Founding Story
AMC International has been in business since 2001, as a distributor of AMC products. The company’s corporate offices are located in Pinehurst, North Carolina. AMC has been in business since 1963.

The AMC company history timeline is presented as follows:


Andrew W. Garfield arrives from America with two small cases and an ingenious idea and founds the direct selling company American Metalcraft Corporation with Georg Timmermann on 1.6.1963 in Bingen.


From Germany the first steps are taken to become an international business. Founding of AMC Switzerland and AMC International.


AMC is a force worldwide. The company is re-christened and is still called Alfa Metalcraft Corporation today. The Italian government awards AMC the Italian Oscar for industry. This highly prized award is a remarkable honor. And there is a revolutionary new cookware unit: the oval roaster.


Founding of the Alfa Institute, now known as the AMC Institute.


A sensational development from the Alfa Institute is introduced:  the Visiotherm, a world first, a temperature indicator integrated into the lid knob. Bon Appétit, the world’s best selling cookery book, appears in a new layout with a wider range of recipes.


Founding of ISFE, the International Foundation for the Promotion of Nutrition Research and Nutrition Education.


Another world first is introduced: the energy-saving Akkutherm capsule base.


Launch of another world first:
the Secuquick, an intelligent kitchen technology revolution that turns a
( normal cooking pan into a rapid cooking unit.


AMC’s power of innovation has created two more world firsts:
the AMC Audiotherm, a signalling device that is the ideal complement to the AMC Visiotherm
the AMC Atmosfera, a mobile ceramic hotplate that can be used upside down on an AMC cookware unit.


The dream of automatic cooking and baking comes true: launch of the AMC Atmosfera 3000.


The new generation of the AMC Multicooking System, Classic-Starline, is introduced all over the world.


Another new development by AMC’s researchers: the Atmosfera 4000, a miracle of modern kitchen technology, a universal genius in every household.


Market launch of the AMC Secuquick Softline. The further development of the legendary Secuquick means that now even rapid cooking can be healthy.


Implementation of the new brand image.


Launch of the new product generation, the AMC Premium System with more world firsts and patents, including the 3-fold guarantee of success, the mobile hotplate Navigenio for automatic cooking and the first stainless steel handles that will not get hot, thanks to the patented Thermobloc ceramic inlay.

Impact on the Industry
AMC International (AMC) has its own foundation and institute.

Discussion of Products
AMC International sells AMC cookware manufactured by AMC in Europe. The company specializes in skillets, grilling pans, griddles, roasting pans, stock pots, sauce pans, Dutch ovens and other stove-top cookware items.

The company also offers “system cooking” sets that enable consumers to cook, roast, rapid cook, serve and store, all in one system.

Discussion of Opportunity
AMC International (AMC) offers its consultants the opportunity to work independently, work their own hours and from home and earn extra income with the support of an experienced team.

AMC International states the following in regards to its opportunity:

Anyone who wants to work with AMC will be given the opportunity

  • No career bottle-neck because the company has no more vacancies.
  • No waiting for someone to retire before stepping into their shoes.
  • No disadvantage because of your sex, age or anything ( else.
  • AMC managers come from all walks of life.
  • You decide how fast you move up through your own performance.
  • From Team Leader with personal sales and a small group you have built up yourself...
  • Area Manager, running your own company.

Active support

  • Practical training by experienced colleagues.

  • Constant training by the AMC Academy.

  • Success-oriented leadership by professional managers.

Security in a leading company

  • No investment required, unlike network marketing.

  • No selling-on of products you have had to buy yourself.

Earnings opportunities

  • Above average.

  • Performance-related.

  • Fair, and you decide how much by the effort you put in.
For additional information, one must contact the company.

Discussion of Distributor Base and Sales Volume in U.S.
AMC International operates in the United States, ( Canada and the Caribbean. The company employs over 18,000 people all over the world and has served over 12 million customers.

AMC offers the following facts and figures:

18,000 people worldwide

  • 12,400 in sales

  • 3,260 sales partners (licensed markets, distributors)

  • 1,250 in production

  • 910 in administration

  • 180 in research and development

Company Website:


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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.