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TOKYO, Sept. 28 /PRNewswire/

Nu Skin Receives Positive Response to Internet Initiatives in Japan

-- Nu Skin Japan, a subsidiary of Nu Skin Enterprises, Inc., recently launched "Distributor Plaza," an enhancement to its Web site that allows its independent distributors to place customer orders for products over the Internet. Exceeding the company's expectations, more than US$1.5 million has been generated from online orders since Distributor Plaza's introduction on Sept. 1, 1999. To date, nearly 10,000 Japanese distributors have registered online as users and have placed more than 6,000 orders through the site.

"We have received a tremendous response to our recent e-commerce initiatives in Japan," said Steven J. Lund, president and chief executive officer. "We created the Distributor Plaza as an addition to Nu Skin Japan's Web site in an effort to help distributors be more productive and effective. By providing an efficient interactive channel for sales transactions and inquiries, distributors can spend more time in their sponsoring and selling efforts and less time with administrative tasks."

The Distributor Plaza provides business building tools, detailed product information, online ordering capabilities and online volume inquiry services that allow distributors to monitor their progress towards sales goals. "The Plaza offers significant time savings for both distributors and the company," Mr. Lund stated. "In addition, as more distributors utilize the interactive tools offered through Nu Skin Japan's Web site, we believe it should help reduce the company's selling, general and administrative expenses."

Mr. Lund concluded, "Just as the Internet is beginning to take root in Japan, our technology savvy distributors are quickly embracing the Web initiatives Nu Skin has introduced. We plan to build on the success of our Internet site in Japan by implementing additional technology-based programs as a prelude to the eventual introduction of Big Planet technologies and services."