MLMIA Speaks Out

By Jeff Babener, Copyright 2006

The MLMIA, Multilevel Marketing International Association, has urged members of the MLM, Direct Sales, Direct Selling, Network Marketing and Party Plan industry to oppose an initiative of the FTC in its draft of the FTC Proposed Business Opportunity Rule. The MLMIA, www.mlmia.org, is a 20 years old trade association based in Orange County , California. Members of the organization include MLM companies, MLM distributors and MLM industry support businesses and professionals. The MLMIA provides industry education and promotes legislation and policies that support the industry. It is a promoter of consumer rights and ethical practices of industry members.

In April 2006, the FTC released a sweeping proposed change in its FTC Business Opportunity Rule. The proposal was immediately and strongly criticized by representatives of and experts in the MLM, Direct Sales, Direct Selling, Network Marketing and Party Plan industry. The process to a completed Rule is expected to last 18 months to 3 years. For extensive analysis, text of the actual FTC Proposed Business Opportunity Rule and ongoing updates, please visit www.mlmlegal.com.

MLMIA Position Statement on FTC Proposed Business Opportunity Rule

The MLMIA has engaged in a fund raising drive to support filing of position statements and analysis with the FTC concerning the FTC Proposed Business Opportunity Rule. The MLMIA announced its engagement of a Washington D.C. based law firm, led by Jonothan Emord, to file its formal comments on the proposed rule. Support was urged to address the tremendous hardship that would fall upon an industry with approximately 14 million earners in the U.S. alone. Below is the actual text of the "call to action" statement issued by the MLMIA on the FTC Proposed Business Opportunity Rule.

MLMIA Call to Action Statement:

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