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** Trademark of Virgin Vie At Home

Virgin Vie At Home
Copyright Jeffrey Babener www.mlmlegal.com



Editor's Note:
Welcome to MLMLegal.Com Company Profiles at www.mlmlegal.com. Here you will find brief summaries of pertinent information about hundreds of MLM, Direct Selling, Direct Sales, Network Marketing and Party Plan Companies. As a general matter, the summary information is derived from Company published information, generally posted at Company websites, public information releases or posts at industry trade sites .*

Founding Story
Virgin Vie At Home offers the following extensive company history:

October  1997 - We'll start at the beginning
In 1997 Sir Richard Branson set up Virgin Cosmetics, selling gorgeous premium Cosmetics, Skin Care and Bath & Body products through Direct Selling Party Plan, Retail Stores and Mail Order.

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October 1998 - Work hard, play hard!
Virgin Cosmetics launches it's very first Direct incentive trip taking 23 Consultants on a five-star all expenses paid trip to Monte Carlo as a reward for their hard work and commitment in sales and recruitment - After just a year this stands at 1000 Consultants!

October 1999 - Recruit, recruit, recruit
The success of Direct Party Plan depends on expanding your Consultant base and that means recruiting, recruiting, recruiting! Two years
( www.mlmlegal.com ) on Virgin Cosmetics celebrates it's 2000 Consultant.

October 2000 - A loyal following
Virgin Cosmetics celebrates its 1,000,000 customer.

February 2002 - Hello South Africa!
Virgin Vie Spa Treatment Rooms open in Cape Town, South Africa.

October 2002 - We're still recruiting
Five years on, the success of Virgin Cosmetics has grown to attract a record 7000 Consultants.
 

May 2003 - The accolades roll in
Recognised for its commitment and expertise in the Direct Selling Industry, Virgin Cosmetics brings home the Direct Selling Association (DSA) Award for helping to change the face of Direct Selling.

September 2003 - Gorgeous products at knock down prices
New Virgin Cosmetics Factory Outlets open across the UK.

June 2004 - And the awards keep coming...
For the second year running, Virgin Cosmetics wins the Innovation and Excellence Award at the Direct Selling Association Award Ceremony in London.

January 2005 - Diamonds are a girls best friend -NEW! Jewellery
Virgin Cosmetics launches a brand new Category - a stunning Jewellery range. With a history of creating beautiful Cosmetics, it was a natural progression for us to use our skills and expertise to move into the world of fashion and create a range of exclusively designed, trend-inspired Jewellery.

February 2005 - And the awards are still coming...
Virgin Cosmetics wins 'Direct Sales Team of the Year Award' at the 2005 National Sales Awards.

September 2005 Hello again South Africa!
Our success in the Direct Selling Channel is transferred to South Africa, when we launch our first Direct Selling Business abroad, recruiting over 
( www.mlmlegal.com ) 1000 Consultants in just 12 months.

July 2006 - Award-winning Jewellery
We receive our first jewellery accolade since launching the category, when we are awarded a Highly Commended honour in the Fashion Retailer of the Year category at the Retail Jewellery Awards.
 

September 2006 - A new name for a growing business
To encompass the launch of Jewellery and yet another new category launching, Virgin Cosmetics rebranded to 'Virgin Vie At Home' to reflect its successful, ever growing and developing business.

December 2006 - A global brand
Virgin Vie At Home launches its successful Direct Selling Concept in the United Arab Emirates.

January 2007 - Celebrating 10 years on!
Celebrating 10 years, Virgin Vie At Home is now an award-winning, £60million Cosmetics and Jewellery business, with 12,000 Consultants and 15 Retail stores nationwide. In ten years we've sold over £6M Vitamin C Skin Fix Moisturiser, over half a million cans of Foot Fizz and half a million tubes of Hand Cream alone! 

January 2007 - Carnival Spirit
In January, 116 Consultants embarked
( www.mlmlegal.com ) on the largest ever incentive trip, all the girls enjoyed five-star luxury in the carnival city of Rio de Janerio as a reward for their commitment, hard work and dedication in achieving high sales and recruitment targets.

September 2007 - New exclusively designed HOMEWARE
Following months of hard work on our latest venture, the day finally arrived when we launched our third category - a fabulous NEW! Homeware collection - a stunning collection of gorgeous bedding, sumptuous cushions, elegant throws and stylish dining and glass wear - all exclusively designed for Virgin Vie At Home.

The NEW! Homeware collection is available to purchase through one of our 12,000 Consultants nationwide who are all fully trained with interiors expertise and selected items will be available through some of our 15 Retail stories.

We think our Homeware range is gorgeous, but 'Don't Just Take our Word for it' have at all the glossy magazines who are pretty impressed too!

September 2007 - The fast way to buy!
If you're looking for a convenient, fast-track way to purchase online we've revamped and relaunched our website making it a simple and easy to use.  You can purchase all of our 500 gorgeous products and because we're part of Virgin we'll make your shopping experience extra special whenever we can!

January 2009

Virgin Vie At Home re-launches as VIE at home.

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Impact on the Industry
Virgin Vie At Home is a member of the Direct Selling Association.

Discussion of Products
Virgin Vie At Home sells cosmetics and jewelry, including makeup, skincare, and men's products.

Discussion of Opportunity
For information on becoming a consultant, one must contact Virgin Vie At Home through its online contact form.

Discussion of Distributor Base and Sales Volume in U.S.
Virgin Vie At Home has thousands of consultants.

Company Website: http://www.vieathome.com

 

 

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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.

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