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**Trademark of Ethnic Expressions

Ethnic Expressions

Copyright Jeffrey Babener www.mlmlegal.com



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Founding Story

In 1991, Brian and Carrie Johnson of Atlanta, Georgia founded Ethnic Expressions based on their dream of launching a company that would enable African Americans to turn their homes and offices into a creative place that reflects their heritage and ethnicity.

Ethnic Expressions was started in a basement and a spare bedroom and the only equipment the owners had were a phone, fax, and an ancient 286 computer. The (www.mlmlegal.com) company began to grow and expanded into Brian and Carrie's living room, dining room, den, basement, garage, patio, deck, and two of their four bedrooms. Eventually, they relocated to a 10,000 square-foot office building in 1994. In 1999, the company moved again to a 40,000 square foot building. Brian and Carrie started out as consultants selling their array of art in peoples' homes.  

 

Impact on the Industry
The purpose of Ethnic Expressions is to serve the African-American community through products. Because of their positive reputation with artists, artisans, publishers, and customers, Ethnic Expressions has become one of the most influential companies in the black art industry.

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The Ethnic Expressions website states that every transaction between black consultants and black customers brings the community closer together. It emphasizes the relationship of black people selling and black people buying. Ethnic Expressions call themselves the New Underground Railroad.

Ethnic Expressions has been featured on BravoTV.

Discussion of Products
Ethnic Expressions sells a variety of art that includes Serigraphs, Cicle'es, Wearable Art, Woven Tapestries, Prints on Canvas, Open and Unlimited Editions, Heritage Mirrors, Sculptures, Wood Carving Figurines, Jewelry, and Decorative Accessories.

Discussion of Opportunity
Each of the organizations consultants (www.mlmlegal.com) are "minority business owners." Consultants are provided free sales training. They are also offered the opportunity to be there own boss, work out of their home, and set their own hours.

Consultants earn commissions at art shows, earn bonuses from encouraging others to sell, and earn income off their own distribution business. As the consultants' sales grow, they are able to earn expense paid travel trips to places like Jamaica, Aruba, and Cancun, and they can earn the opportunity to get prizes and decorate their own homes through the Consultant Discount Program.

Discussion of Distributor Base and Sales Volume in U.S.
The company grew from one consultant in one (www.mlmlegal.com) city to hundreds that are now operating in many cities and towns across the United States.

Company Website: www.ethnicexpressions.com

 

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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.

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