MLMLegal.Com---MLM Company Profiles

**Trademark of Baby Splendor

Baby Splendor

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Founding Story
The founders of Baby Splendor are Julie Gordon and Kelly Majewski. Baby Splendor was founded in 2003 in Boston, MA, shortly after these two women gave birth to their own daughters. The idea came when they realized how difficult it was to find high quality, useful baby products. They created Baby Splendor to make it easier for parents to find innovative and time saving solutions for caring for their babies.

Impact on the Industry

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After the introduction of the Baby Boost product line, the Company swelled so much with orders that they outsourced many of their job interests to Princess (www.mlmlegal.com) House, which now handles customer service, field support, order entry, logistics, fulfillment, and distribution.

The founders also pay for assistance as needed in areas of product development, sourcing, compensation, and financial planning. They are also able to utilize the larger company's software and technology capabilities, which make Splendor able to grow with the capacity to handle a significant organization. It is seen that this marriage of two companies will boom the direct selling industry.

Discussion of Products
Each of their products has been carefully selected and rigorously tested and approved by customers and children. In 2004, the Company introduced Baby Boost into their product line, which promotes healthy immune development in infants and toddlers. Medical doctors and scientists from MIT and Massachusetts General Hospital develop these products and each product contains a unique blend of proteins that help to reduce a child's chance of developing allergies, asthma, and other autoimmunity disorders. Once the Company introduced the new products, it attracted media coverage and a huge array of new clientele.

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Some of the Company's products include products for baby's meal time, baby boost products, bath products, accessories, on-the-go items, toys and play, and bedding.

Discussion of Opportunity
Consultants of this Company earn some of the highest sales in the industry. The Company offers rewards programs that create opportunities to earn hundreds of dollars in free (www.mlmlegal.com) products, free supplies, and free sales kits. Baby Splendor also offer their consultants their own website, which includes an online storefront. A small start up fee is required to start with the Company.

Discussion of Distributor Base and Sales Volume in U.S.
This Company is a privately held organization.

Company Website: www.babysplendor.com

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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.

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