****Trademark of World Book, Inc
World Book, Inc.
Copyright Jeffrey Babener www.mlmlegal.com
Editor's Note:
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Founding Story
World Book, Inc. is based out of Chicago, IL. It has been in operation since 1917 selling accurate, objective, and reliable research materials for children and adults. The first World Book Encyclopedia published in 1917 and it contained eight volumes. The company has published new editions every year since except for 1920, 1924, and 1932. Major revisions look place in 1929 and the company then published 13 volumes. In 1947, it added 18,000 illustrations, and in 1960, it had 20 volumes.
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World Book, Inc. is a subsidiary of the Scott Fetzer Company and in turn, is a Berkshire Hathaway subsidiary.
Impact on the Industry
World Book, Inc. is a member of the Direct Selling Association. According to World Book's publisher in the United States, the World Book Encyclopedia ( www.mlmlegal.com ) is the number-one selling in the world.
Discussion of Products
World Book, Inc.'s products include award-winning encyclopedias, reference resources and digital products for both the home and for schools. It prides its products on meeting the highest standards of editorial excellence and keeping up with the continuous growth in technology and computers. Some of the products its sells many people are familiar with, which include The World Book Encyclopedia and The World Book Online Reference Center . The company published over 90 reference titles. Other products include Animals of the World, Human Body Works and World Book Online Reference Center.
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Discussion of Opportunity
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Discussion of Distributor Base and Sales Volume in U.S.
World Book, Inc. utilizes a multi-level compensation plan and has a person-to-person sales strategy. It operates in United States, Australia, Bangladesh, Bermuda, Brazil, Cameroon, Canada, Colombia, Cyprus, Finland, France, Germany, Guam, Guatemala, Hong Kong, India, Indonesia, Ireland, Israel, Jamaica, Jordan, Kuwait, Lebanon, Malaysia, Malta, Mauritius, Mexico, New Zealand, North Korea, Oman, Pakistan, and the ( www.mlmlegal.com ) Philippines.
Company website: www.worldbook.com
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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.
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