**** trademark of SeneGence International
SeneGence International
Copyright Jeffrey Babener www.mlmlegal.com
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Founding Story
SeneGence International is located in Irvine, California. Joni Rogers-Kante is the Founder and CEO. She decided to start the company after having her son, Alan. She wanted to be able to stay at home with him and also fulfill her desire to run a direct selling company.
Joni began her career at age 16 when she worked for the Sav-On Corporation. At the age of 23 she became the assistant manager of the top ( www.mlmlegal.com ) producing store in the Sav-On Chain. Her experience with the corporate atmosphere taught her that direct selling would be her preferred business style. She eventually developed 13 years of direct selling experience that produced jewelry, cars, awards, trips, and recognition.
Michael Moad is the President and General Counsel of the company and has been since 2001.Impact on the Industry
SeneGence International is a member of the Direct Selling Association.
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Discussion of Products
SeneGence International is in free online hidden wonders of the depths
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selling personal care products. One of the company's most popular products is LipSense, which is liquid lip color and has been in the marketplace since April 1999. SeneGence International also sells eyeliner, eyebrow and mascara products which debuted at the end of 2000. SeneGence began offering skincare products in 2001. SeneGence plans to expand on their product line in the future.
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Discussion of Opportunity
Representatives can start with SeneGence by purchasing a modestly priced starter kit. Representatives can be trained by Joni herself at SeneGence University (located their corporate office) in Irvine, California.
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Successful Representatives have the opportunity to earn promotions, contests, trips and cars.
Distributors can also participate in the Long-Term Retirement Program.Discussion of Distributor Base and Sales Volume in U.S.
SeneGence International utilizes a multilevel compensation plan and a party plan and person-to-person sales strategy. It operates ( www.mlmlegal.com ) within the United States. It is a privately-held company.
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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.
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