**** Trademark of Books Direct
Books Direct (Mini IQ)
Copyright Jeffrey Babener www.mlmlegal.com
Editor's Note:
Welcome to MLMLegal.Com Company Profiles at www.mlmlegal.com. Here you will find brief summaries of pertinent information about hundreds of MLM, Direct Selling, Direct Sales, Network Marketing and Party Plan Companies. As a general matter, the summary information is derived from Company published information, generally posted at Company websites, public information releases or posts at industry trade sites .*
Founding Story
Books Direct is part of BCA, which works closely with publishers and international colleagues to offer customers the best possible selection of books, products and services at an outstanding value for money and a variety of sales channels.
Founded (www.mlmlegal.com) in 1966, BCA is a wholly-owned subsidiary of the international media giant Bertelsmann.
BCA is located in Swindon, Wiltshire.Impact on the Industry
NA
Discussion of Products
"Books Direct sells general and special books at a discounted price.
Discussion of Opportunity
Members join this Company by paying an introductory offer, purchasing four books and paying delivery fees. Once members have bought the agreed number of books, they begin to benefit from VIP pricing, which will increase the discount on books.
Books Direct's website states the following regarding membership:
When you join the club, you agree to buy a further 4 books, in addition to your introductory offer, in your first year of membership. Every month you'll receive our FREE magazine, with detailed descriptions of every book. A special feature in your Club Magazine is the Editor's Choice which has been specially selected for its quality and value. If you do not want to receive the Editor's Choice just let us know by going on-line, by phone or returning the form provided with your magazine.
Once you have fulfilled this agreement you continue to be a Member and it is up to you how many books you want to buy - you are free to cancel at any time. Just tell us each month if you would like to take the Editor's Choice or choose from the thousands of (www.mlmlegal.com) titles using either your club website or magazine.
As a member you already stand to benefit from a specially tailored range of books with up to 40% saving off the RRP. We'll also keep you up to date with regular communications via email and your free club magazine. Joining our clubs means that you join a community of like-minded people, but that's not all. Any order over £50 completes your membership agreement and qualifies you for VIP pricing.
Discussion of Distributor Base and Sales Volume in U.S.
NA
Company Website: http://www.booksdirect.co.uk/
** trademark of Books Direct
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Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, represents many of the leading direct selling companies in the United States and abroad.
www.mlmlegal.com