Bell v. Health-Mor, 549 F2d 342 (1977)
Welcome to the MLMLegal.com Legal Cases Project. Here you will find hundreds of legal cases in the fields of MLM, Direct Selling, Network Marketing, Multilevel Marketing and Party Plan. The cases span federal and state courts as well as administrative cases from the FTC, FDA, IRS, SEC, worker’s compensation, unemployment compensation, etc.
The intent of the MLMLegal.com Cases Project is strictly educational, and, to provide insight into the legal issues and cases for an industry that spans the globe in upwards of 150 countries with sales volume exceeding $100 billion and distributor involvement in the tens of millions. MLMLegal.Com does not promote or endorse any company. MLMLegal.Com offers no value judgments, either pro or con, regarding the companies profiled in legal cases.
Jeffrey A. Babener, principal attorney in the Portland, Oregon, law firm Babener & Associates, and editor of www.mlmlegal.com, represents many of the leading direct selling companies in the United States and abroad.
www.mlmlegal.com www.mlmlegal.com www.mlmlegal.com www.mlmlegal.com
Bell v. Health-Mor, 549 F2d 342 (1977)
Case: Bell v. Health-Mor (1977)
Subject Category: Security
Agency Involved: Private Civil Suit
Court: Court of Appeals, Fifth Circuit. (E.D. Louisiana)
Case Synopsis: The Court of Appeals was asked to determine the standard for the dismissal of a securities claim for lack of subject matter jurisdiction.
Legal Issue: What is the standard for the dismissal of a securities claim for lack of subject matter jurisdiction?
Court Ruling: The Court of appeals held that a claim that is plainly frivolous or insubstantial should be dismissed for lack of subject matter jurisdiction. The Plaintiffs successfully made a colorable claim that the payment of a finder’s fee for potential door-to-door vacuum sales customers could be considered a security under federal law. The program could have been construed as a security if the referral fee was the product of the efforts of the company, or it could be a legitimate business opportunity if it was the product of the efforts of the vendor. Because the Court of Appeals was unable to determine the answer on the record of the District Court, they reversed.
Practical Importance to Business of MLM/Direct Sales/Direct Selling/Network Marketing/Party Plan/Multilevel Marketing: The distinction between a security and a business opportunity is often the amount of effort the distributor puts into the enterprise. If the profits are realized mostly from the efforts of the individual, then there is little risk that the opportunity will be regulated as a security.
Bell v. Health-Mor, 549 F2d 342 (1977): The Court of appeals held that a claim that is plainly frivolous or insubstantial should be dismissed for lack of subject matter jurisdiction. The Plaintiffs successfully made a colorable claim that the payment of a finder’s fee for potential door-to-door vacuum sales customers could be considered a security under federal law. The program could have been construed as a security if the referral fee was the product of the efforts of the company, or it could be a legitimate business opportunity if it was the product of the efforts of the vendor. Because the record of the District Court was incomplete, the Court of Appeals reversed.
www.mlmlegal.com www.mlmlegal.com www.mlmlegal.com www.mlmlegal.com
549 F.2d 342.
Fed. Sec. L. Rep. P 96,007
Willie BELL, Jr., et al., Plaintiffs-Appellants,
HEALTH-MOR, INC., et al., Defendants-Appellees.
United States Court of Appeals,
March 24, 1977.
Rehearings Denied May 24, 1977.
Before JONES, WISDOM and GODBOLD, Circuit Judges.
GODBOLD, Circuit Judge:
The case before us raises two questions. First, whether an arrangement commonly known as a referral sales agreement can be an "investment contract" and therefore a security within the meaning of the federal Securities Acts, 15 U.S.C. ss 77a et seq., 78a et seq. Second, whether a private right of action may be implied from the federal Mail Fraud and Lottery statutes, 18 U.S.C. ss 1302, 1341.
Defendants-appellees sell vacuum cleaners door to door, on a time-payment basis with the resulting consumer installment notes immediately discounted to financial institutions. The average price of a vacuum cleaner is approximately $380 and its cost to the vendor is approximately $75. A vendee is given an "Ownership Dividend Certificate" which entitles him to receive $10 for the name of each potential customer he submits to the sellers, provided that the person on the list is "qualified" (under criteria established and applied by the vendors) and that the person actually submits to a sales demonstration of a vacuum cleaner.
Plaintiffs-appellants are purchasers of the vacuum cleaners. When their referral fees fell well below their expectations, they brought a class action against the appellees seeking damages and rescission of all sales agreements alleging: (a) violations of the 1933 Securities Act (1933 Act), the 1934 Securities Exchange Act, 15 U.S.C. s 78a et seq. and Rule 10b-5 thereunder 17 C.F.R. s 240.10b-5 (1976); (b) violations of sections of the Federal Trade Commission Act, 15 U.S.C. s 45; and (c) violations of the Federal Mail Fraud statute, 18 U.S.C. s 1341 et seq. and the Federal Lottery statutes, 18 U.S.C. s 1302 et seq. The district court sua sponte dismissed the complaint for lack of subject matter jurisdiction on the grounds that the referral sales agreement was not a security within the meaning of the federal Securities Acts, and that a private right of action could not be implied from either the Mail Fraud or the Lottery statutes.[FN1] This court reverses in part, vacates in part, and remands the case.
FN1. The district court also rejected plaintiffs' claim of a private right of action under the Federal Trade Commission Act, and the plaintiffs have not raised this point on appeal.
 The holding of the district court cannot be reconciled with the Supreme Court's decision in Bell v. Hood, 327 U.S. 678, 66 S.Ct. 773, 90 L.Ed. 939 (1946). Federal subject matter jurisdiction exists if a complaint states a claim arising under the Constitution, laws or treaties of the United States even though, on the merits, the plaintiff has no federal right. Dismissal for lack of subject matter jurisdiction is only proper in the case of a frivolous or insubstantial claim, i. e., a claim which has no plausible foundation or which is clearly foreclosed by a prior Supreme Court decision. Mobil Oil Co. v. Kelley, 493 F.2d 784 (CA5), cert. denied, 419 U.S. 1022, 95 S.Ct. 498, 42 L.Ed.2d 296 (1974); Mays v. Kirk, 414 F.2d 131 (CA5, 1969); 13 C. Wright &*345 A. Miller, Federal Practice and Procedure, s 3564 at 427- 28 (1975).
 Although a colorable argument can be made that the appellants' claims under the Mail Fraud and Lottery laws are insubstantial,[FN2] plaintiffs' claims under the Securities Acts are not plainly insubstantial or frivolous on their face. The district court, therefore, should not have dismissed the complaint for lack of subject matter jurisdiction. However, if the district court is correct in asserting that the arrangement in this case is not a security and that there is no implied private right of action under the Federal Mail Fraud and Lottery statutes, then the plaintiffs' claims are subject to dismissal for failure to state a claim upon which relief could be granted. Therefore, in the interests of judicial economy we will discuss the substantive issues raised in the district court's opinion.
FN2. See Napper v. Anderson, 500 F.2d 634 (CA5, 1974), cert. denied, 423 U.S. 837, 96 S.Ct. 65, 46 L.Ed.2d 56 (1975) (upholding dismissal of claim of private right of action under Wire Fraud Act for lack of subject matter jurisdiction).
Both the appellants and the appellees recognize that the crucial case in determining whether a referral sales scheme is an investment contract, i. e., a security, is this court's decision in S.E.C. v. Koscot Interplanetary, Inc., 497 F.2d 473 (CA5, 1974). In that case we held that the recruitment aspects of a pyramid sales scheme involving the sale of cosmetics distributorships were separable from the sale of cosmetics and that the former was an investment contract within the meaning of the Supreme Court's test in S.E.C. v. W. J. Howey Co., 328 U.S. 293, 66 S.Ct. 1100, 90 L.Ed. 1244 (1946).[FN3]
FN3. As interpreted in Koscot, the Howey test for an investment contract has three elements:
(a) an investment of money (investment element );
(b) a common enterprise "one in which the fortunes of the investor are interwoven with and dependent upon the efforts and success of those seeking the investment of third parties;"
(c) "the efforts made by those other than the investor are the undeniably significant ones, those essential managerial efforts which affect the success or failure of the enterprise." (the crucial efforts elements).
497 F.2d at 477-80.
 Appellants maintain that the arrangement they describe in their complaint, in its essentials, cannot be distinguished from the pyramid scheme declared to be a security in Koscot.[FN4] We agree except for one factor, discussed below, with respect to which additional fact finding is required.
FN4. Commentators have noted a fundamental similarity between referral sales arrangements and pyramiding schemes. E. g., Comment, Pyramid Marketing Plans and Consumer Protection: State and Federal Regulation, 21 J. of Public Law, 445, 450 (1972).
The district court and the appellees attempt to distinguish Koscot on several grounds. Among these are: (a) the purchasers in Koscot were "investors" whereas the plaintiffs in the present case were merely purchasers; (b) the investors in Koscot were "sold" at public sales meetings whereas the vacuum cleaner purchasers were solicited in their own homes; and (c) a tangible product was sold in this case whereas intangibles were transferred in Koscot. We find these distinctions unpersuasive. All of these distinctions have no relevance to any of the elements of an investment contract enunciated in Howey and Koscot. Also, the district court could not properly make an a priori determination that plaintiffs were not "investors" before determining whether or not they were buying an investment contract. Finally, the mere transfer of a tangible commodity does not preclude the existence of a security. For example, in S.E.C. v. Glenn Turner Enterprises, 474 F.2d 476 (CA9), cert. denied, 414 U.S. 821, 94 S.Ct. 117, 38 L.Ed.2d 53 (1973), the purchasers in the pyramid scheme received course materials such as cassettes and books. Yet, this did not prevent the recruitment aspects of the program from being held to be securities.[FN5] *346 Plaintiffs in this case claim that, in addition to a vacuum cleaner, they were buying an income opportunity, the right to supply names of other prospective "purchasers" for lucrative profits. As Koscot and Glenn Turner Enterprises teach, that income opportunity can be considered independently of any sale of a product or service which might have been made.
FN5. In numerous cases securities have been found to exist even though tangible products have been transferred, e. g., S.E.C. v. Howey, supra, (orange groves); Miller v. Central Chinchilla Group, Inc., 494 F.2d 414 (CA8, 1974) (chinchillas); Continental Marketing Corp. v. S.E.C., 387 F.2d 466 (CA10, 1967), cert. denied, 391 U.S. 905, 88 S.Ct. 1655, 20 L.Ed.2d 419 (1968) (live beavers); S.E.C. v. Brigadoon Scotch Dist. Ltd., 388 F.Supp. 1288 (S.D.N.Y., 1975) (rare coins).
 The appellees raise one significant legal distinction between the case at bar and Koscot. They claim that the alleged profit, i. e., the $10 referral fee, was not dependent upon the consummation of a sale. This fact can go to two elements of the Howey test. It could nullify the common enterprise element, or the significant efforts element, in the sense that it is possible that the production of income was dependent upon the efforts of the vendees. In this regard, the central inquiries are what were the significant efforts in producing the $10 fee and who made those efforts. The payment of the $10 fee was dependent upon a qualified customer's submitting to a sales demonstration. Thus, the significant effort in earning the fee was prompting the potential vendee to witness a demonstration, or, in other words, selling the sales demonstration and making the necessary appointment. If these efforts were made by the defendants, then, under Koscot, the arrangement would be a security. If the efforts were made by plaintiffs, then there would be no security involved and the action would be subject to dismissal. We cannot ascertain from the record before us who made these efforts. The question of who did the convincing and arranging is a question of fact which we leave to the trial court.
 The court below relied on two state blue-sky law cases, Pennsylvania Security Commission v. Consumers Research Consultants, Inc., 414 Pa. 253, 199 A.2d 428 (1964), and Emery v. So-Soft of Ohio, Inc., 199 N.E.2d 120 (Ohio Ct.App., 1964), which held that referral sales schemes were not securities. Both cases are based on the assumption that Howey requires that the income be derived solely by the efforts of those other than the invester. We specifically rejected this assumption in Koscot. 497 F.2d at 480.[FN6]
FN6. The district court which we reversed in Koscot relied heavily on these two state cases. More significantly, two of the commentators cited with approval by us in Koscot viewed chain referral sales and pyramid schemes as being out of the same cloth and viewed the aforementioned state cases as examples of mechanistic misapplication of Howey. Note, Securities Regulation of Pyramid Schemes, 51 Tex.L.Rev. 788, 794 (1973); Comment, Pyramid Marketing Plans and Consumer Protection: State and Federal Regulation, 21 J. of Public Law, 445, 450 (1972), cited at 497 F.2d at 483.
 Plaintiffs also claim that the consumer installment notes they gave appellees were securities within the meaning of the federal Securities Acts, citing Davis v. Avco Corp., 371 F.Supp. 782 (N.D. Ohio, 1974), as authority for their position. As this court pointed out in McClure v. First National Bank, 497 F.2d 490, 494 (CA5, 1974), cert. denied, 420 U.S. 930, 95 S.Ct. 1132, 43 L.Ed.2d 402 (1975), the notes in Davis were found to be securities because the makers obtained investment assets with them, i. e., "(the) notes (were) given for (a) loan to be used to buy into a pyramid distribution scheme with which (the) finance company was associated." It follows that any determination of whether the notes in question are securities will depend on whether the underlying arrangement is deemed to be a security.
 Finally, plaintiffs maintain that they have a private right of action under the Federal Mail Fraud and Lottery statutes, 18 U.S.C. ss 1302 et seq., 1341 et seq. We agree with the district court that our decision in Napper v. Anderson, 500 F.2d 634 (CA5, 1975), cert. denied, 423 U.S. 837, 96 S.Ct. 65, 46 L.Ed.2d 56 (1975), forecloses any such claim of a private right of action under these statutes.
*347 In summary, we affirm the dismissal of plaintiffs' claims which are based upon the Federal Mail Fraud and Lottery statutes. We vacate the dismissal of plaintiffs' claims based upon the federal Securities Acts and remand for further proceedings not inconsistent with this opinion.
AFFIRMED in part, VACATED in part, and REMANDED.