A BRIEF HISTORY OF NETWORK MARKETING
By Jeffrey A. Babener
Excerpted from Network Marketing: What You Should Know, Jeffrey Babener, Legaline Publications
NETWORK MARKETING/MLM consultant practice tips. NETWORK MARKETING/MLM International Expansion requires coordination of NETWORK MARKETING/MLM Legal, NETWORK MARKETING/MLM tax, NETWORK MARKETING/MLM consulting and NETWORK MARKETING/MLM Software Technology. A myriad of factors from product entry to shipping to customs to NETWORK MARKETING/MLM regulatory compliance must be addressed. NETWORK MARKETING/MLM Legal and NETWORK MARKETING/MLMLegal.com and Babener and Associates provides expert NETWORK MARKETING/MLM Consultant and NETWORK MARKETING/MLM Consulting advise on NETWORK MARKETING/MLM corporate, NETWORK MARKETING/MLM software, NETWORK MARKETING/MLM Compensation, NETWORK MARKETING/MLM Taxes, etc. NETWORK MARKETING/MLM Consulting is an important component for NETWORK MARKETING/MLM startup. Careful Choice of NETWORK MARKETING/MLM Software is another component of NETWORK MARKETING/MLM Corporate. An NETWORK MARKETING/MLM Consultant and NETWORK MARKETING/MLM Law and NETWORK MARKETING/MLM Legal is part of the NETWORK MARKETING/MLM Startup Team. NETWORK MARKETING/MLM Compensation must be reviewed by an NETWORK MARKETING/MLM Consulting standpoint by an NETWORK MARKETING/MLM Consultant and NETWORK MARKETING/MLM Legal and NETWORK MARKETING/MLM Law professional and programmed by a NETWORK MARKETING/MLM Software and NETWORK MARKETING/MLM Technology provider.
Cycle 3. The Late 1800's. Avon and Others--They're Still Around Today.
The Yankee Peddler tradition found favor in the rest of the country and, by the mid-1800's, America saw the origins of door-to-door sales companies that would be in existence a century later, including Avon, the reigning giant of the cosmetics industry. In their infancy, however, one can see the streak of agrarian and Bible belt.
Joseph Watkins, of Winona Minnesota, started the Watkins Company in 1868. He had acquired the rights to a particularly popular liniment, which became the base of a century plus door-to-door company that included a full line of spices, food-related products and personal care products. Today, the company has modernized its compensation plan to include contemporary elements.
Southwestern Publishing was founded in 1855, publishing Bibles and books. In 1868, the company started direct selling by recruiting college students to go door-to-door. Interestingly, more than a century later the company is doing the same thing. Many of its college students went on to run the company that views lessons in salesmanship to also be lessons in life.
In 1889, W.T. Rawleigh began door-to-door sales of spices, home remedies, flavorings and later other household products. It was obviously a different era. Among his products was louse powder for lice, mites and insects as well as an appetite stimulant intended to cause chickens to lay more eggs. In the industry, the W.T. Rawleigh Company is credited with originating the treatment of sales representatives as independent contractors, a hallmark of modern direct selling companies. A century later, Rawleigh has been merged into more contemporary direct selling operations.
The granddaddy of all direct selling companies, Avon, began with similar Yankee Peddler-type origins in 1886. Who could have predicted from its initial start that it would become one of the largest sellers of cosmetics and jewelry in the world, traded on the New York Stock Exchange, with more than 2 million representatives selling more than $5 billion in more than 130 countries. In the beginning, its founder, David McConnel, wasn't even in the cosmetics business. He sold Bibles door-to-door and gave away perfume samples to get in the door. This proved so popular, he founded the California Perfume Company, later to be renamed Avon in 1939. In the modern era, Avon, although still focused on direct sales, adopted some of the override incentives present in modern day multilevel programs.
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